| Tables and Figures | p. ix |
| Foreword | p. xiii |
| Preface | p. xvii |
| The Editors | p. xxiii |
| The Contributors | p. xxvii |
| Health Education and Health Behavior: The Foundations | p. 1 |
| The Scope of Health Behavior and Health Education | p. 3 |
| Theory, Research, and Practice in Health Behavior and Health Education | p. 22 |
| Models of Individual Health Behavior | p. 41 |
| The Health Belief Model | p. 45 |
| The Theory of Reasoned Action and the Theory of Planned Behavior | p. 67 |
| The Transtheoretical Model and Stages of Change | p. 99 |
| The Precaution Adoption Process Model | p. 121 |
| Perspectives on Intrapersonal Theories of Health Behavior | p. 144 |
| Models of Interpersonal Health Behavior | p. 161 |
| How Individuals, Environments, and Health Behavior Interact: Social Cognitive Theory | p. 165 |
| Social Networks and Social Support | p. 185 |
| Stress, Coping, and Health Behavior | p. 210 |
| Social Influence and Interpersonal Communication in Health Behavior | p. 240 |
| Perspectives on Models of Interpersonal Health Behavior | p. 265 |
| Community and Group Models of Health Behavior Change | p. 275 |
| Improving Health Through Community Organization and Community Building | p. 279 |
| Diffusion of Innovations | p. 312 |
| Mobilizing Organizations for Health Enhancement: Theories of Organizational Change | p. 335 |
| Communication Theory and Health Behavior Change: The Media Studies Framework | p. 361 |
| Perspectives on Group, Organization, and Community Interventions | p. 389 |
| Using Theory in Research and Practice | p. 405 |
| Using the PRECEDE-PROCEED Planning Model to Apply Health Behavior Theories | p. 409 |
| Social Marketing | p. 437 |
| Ecological Models of Health Behavior | p. 462 |
| Applying Theory to Culturally Diverse and Unique Populations | p. 485 |
| Communication Technology and Health Behavior Change | p. 510 |
| Evaluation of Theory-Based Interventions: The RE-AIM Model | p. 530 |
| Perspectives on Using Theory: Past, Present, and Future | p. 545 |
| Name Index | p. 559 |
| Subject Index | p. 573 |
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