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| Preface | |
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| Acknowledgments | |
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| The Author | |
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| Planning and Implementing Your Fundraising Program | |
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| Tables, Figures, and Exhibits in Part One | |
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| Introduction | |
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| Tracing Philanthropy's Origins and Defining Fundraising Basics | |
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| Choosing a Campaign Model | |
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| Building and Stating the Case for Support | |
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| Defining Roles of Leaders and Top Volunteers in Fundraising | |
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| Recruiting, Educating, and Motivating Volunteers | |
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| Coordinating the Campaign Structure and Solicitation Process | |
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| Establishing the Campaign Timeline | |
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| Constructing and Using the Standards-of-Giving Chart | |
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| Laying the Foundation: Building the Annual Fund | |
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| Identifying, Researching, and Rating Individuals as Major Gift Prospects | |
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| Cultivating and Soliciting Major Gift Prospects | |
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| Developing and Marketing a Planned Giving Program | |
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| Structuring Planned Gifts | |
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| Building Lasting Relationships and Developing Lead Gifts | |
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| Approaching Corporations and Foundations | |
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| Promoting the Campaign | |
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| Testing Fundraising Potential and Assessing Programs | |
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| Using Paid Solicitors and Consultants | |
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| Applying Technology to Fundraising | |
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| Providing Accountability and Expressing Appreciation | |
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| Concluding the Campaign and Building on the Momentum | |
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| The Fundraising Resource Guide | |
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| Resource Guide Contents | |
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| Mission Statements | |
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| Strategic Plan | |
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| Strategic Plan Progress Report | |
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| Case Statements | |
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| Case Statement with Companion Pieces | |
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| Short-Form Case Statements | |
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| Market Survey Materials | |
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| Volunteer's Job Description | |
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| Annual Campaign Volunteer's Kit | |
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| Capital Campaign Volunteer's Kit | |
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| Annual Campaign Plan | |
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| Capital Campaign Plan | |
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| Direct-Mail Solicitation Letters: Sequential Annual Mailings | |
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| Direct-Mail Solicitation with Insert | |
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| Telemarketing Scripts | |
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| Membership Club, Donor Club, and Giving Society Brochures | |
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| Special-Events Planning Checklists | |
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| Nonprofit Key Word Search | |
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| Gift Agreement Templates | |
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| Rules Regarding Income Tax Charitable Deductions | |
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| Templates for Drafting Trusts | |
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| Letter Proposal | |
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| Full Proposal | |
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| Monthly Financial Report | |
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| Newsletters | |
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| Pledge Forms | |
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| Letterhead and Envelopes | |
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| Public Announcement Event Invitation and Program | |
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| Program Assessment | |
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| Gift Receipt Templates | |
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| Stewardship Program at the University of Florida | |
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| Post-Campaign Assessment--Annual Campaign | |
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| Post-Campaign Assessment--Capital Campaign | |
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| Final Report--Annual Campaign | |
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| Final Report--Capital Campaign | |
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| References | |
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| Index | |