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Conducting a Successful Fundraising Program A Comprehensive Guide and Resource

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ISBN-10: 0787953520

ISBN-13: 9780787953522

Edition: 2001

Authors: Kent E. Dove

List price: $106.00
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Description:

Kent Dove's comprehensive resource covers all the traditional elements of fundraising from direct mail to donor appreciation as well as the latest ideas that make use of consultants in the solicitation process.
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Book details

List price: $106.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/1/2001
Binding: Hardcover
Pages: 992
Size: 7.30" wide x 9.60" long x 1.98" tall
Weight: 3.586
Language: English

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of Houston Law Center, the Loma Linda University Medical Center in California, the Virginia Mason Research Center in Seattle, The Gladney Fund in Fort Worth, YWCA of Calgary, United Way of America, and many others.

Preface
Acknowledgments
The Author
Planning and Implementing Your Fundraising Program
Tables, Figures, and Exhibits in Part One
Introduction
Tracing Philanthropy's Origins and Defining Fundraising Basics
Choosing a Campaign Model
Building and Stating the Case for Support
Defining Roles of Leaders and Top Volunteers in Fundraising
Recruiting, Educating, and Motivating Volunteers
Coordinating the Campaign Structure and Solicitation Process
Establishing the Campaign Timeline
Constructing and Using the Standards-of-Giving Chart
Laying the Foundation: Building the Annual Fund
Identifying, Researching, and Rating Individuals as Major Gift Prospects
Cultivating and Soliciting Major Gift Prospects
Developing and Marketing a Planned Giving Program
Structuring Planned Gifts
Building Lasting Relationships and Developing Lead Gifts
Approaching Corporations and Foundations
Promoting the Campaign
Testing Fundraising Potential and Assessing Programs
Using Paid Solicitors and Consultants
Applying Technology to Fundraising
Providing Accountability and Expressing Appreciation
Concluding the Campaign and Building on the Momentum
The Fundraising Resource Guide
Resource Guide Contents
Mission Statements
Strategic Plan
Strategic Plan Progress Report
Case Statements
Case Statement with Companion Pieces
Short-Form Case Statements
Market Survey Materials
Volunteer's Job Description
Annual Campaign Volunteer's Kit
Capital Campaign Volunteer's Kit
Annual Campaign Plan
Capital Campaign Plan
Direct-Mail Solicitation Letters: Sequential Annual Mailings
Direct-Mail Solicitation with Insert
Telemarketing Scripts
Membership Club, Donor Club, and Giving Society Brochures
Special-Events Planning Checklists
Nonprofit Key Word Search
Gift Agreement Templates
Rules Regarding Income Tax Charitable Deductions
Templates for Drafting Trusts
Letter Proposal
Full Proposal
Monthly Financial Report
Newsletters
Pledge Forms
Letterhead and Envelopes
Public Announcement Event Invitation and Program
Program Assessment
Gift Receipt Templates
Stewardship Program at the University of Florida
Post-Campaign Assessment--Annual Campaign
Post-Campaign Assessment--Capital Campaign
Final Report--Annual Campaign
Final Report--Capital Campaign
References
Index