Designing and Conducting Survey Research A Comprehensive Guide

ISBN-10: 078790810X

ISBN-13: 9780787908102

Edition: 2nd 1997 (Revised)

Authors: Louis M. Rea, Richard A. Parker

List price: $47.00
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Book details

List price: $47.00
Edition: 2nd
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/4/1997
Binding: Hardcover
Pages: 272
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

Figures, Tables, and Exhibits
The Authors
An Overview of the Sample Survey Process
Designing Effective Questionnaires: Basic Guidelines
Developing Survey Questions
Administering the Questionnaire
Utilizing Focus Groups in the Survey Research Process
Understanding Sampling Theory
Determining the Sample Size
Selecting a Representative Sample
Presenting and Describing Survey Data
Testing the Statistical Significance of Sample Survey Data
Measuring the Strength of Statistically Significant Relationships in Sample Survey Data
Preparing an Effective Final Report
Table of Areas of a Standard Normal Distribution
Measures of Central Tendency and Dispersion
Resource C: Glossary
Resource D: Answers to Selected Exercises
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