Designing and Conducting Survey Research A Comprehensive Guide

Name: Designing and Conducting Survey Research A Comprehensive Guide
Price: 4.91 USD
Availability: InStock
ISBN: 9780787908102

ISBN-10: 078790810X

ISBN-13: 9780787908102

Edition: 2nd 1997 (Revised)

Authors: Louis M. Rea, Richard A. Parker

List price: $47.00

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Book details

List price: $47.00
Edition: 2nd
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/4/1997
Binding: Hardcover
Pages: 272
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English



Figures, Tables, and Exhibits


Preface


The Authors



An Overview of the Sample Survey Process



Designing Effective Questionnaires: Basic Guidelines



Developing Survey Questions



Administering the Questionnaire



Utilizing Focus Groups in the Survey Research Process



Understanding Sampling Theory



Determining the Sample Size



Selecting a Representative Sample



Presenting and Describing Survey Data



Testing the Statistical Significance of Sample Survey Data



Measuring the Strength of Statistically Significant Relationships in Sample Survey Data



Preparing an Effective Final Report



Table of Areas of a Standard Normal Distribution



Measures of Central Tendency and Dispersion


Resource C: Glossary


Resource D: Answers to Selected Exercises


Bibliography


References


Index