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Introduction | |
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Always Take the Job That Offers the Most Money | |
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Avoid Staff Jobs, Seek Line Jobs | |
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Don't Expect the Personnel Department to Plan Your Career | |
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Get and Keep Customers | |
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Keep Physically Fit | |
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Do Something Hard and Lonely | |
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Never Write a Nasty Memo | |
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Think for One Hour Every Day | |
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Keep and Use a Special "Idea Notebook" | |
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Don't Have a Drink with the Gang | |
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Don't Smoke | |
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Skip All Office Parties | |
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Friday is "How Ya' Doin'?" Day | |
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Make Allies of Your Peers' Subordinates | |
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Know Everybody by Their First Name | |
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Organize "One-Line Good-Job" Tours | |
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Make One More Call | |
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Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late | |
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Don't Take Work Home from the Office | |
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Earn Your "Invitation Credentials" | |
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Avoid Superiors When You Travel | |
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Eat in Your Hotel Room | |
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Work, Don't Read Paperbacks, on the Airplane | |
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Keep a "People File" | |
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Send Handwritten Notes | |
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Don't Get Buddy-Buddy with Your Superiors | |
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Don't Hide an Elephant | |
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Be Visible: Practice WACADAD | |
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Always Take Vacations | |
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Always Say "Yes" to a Senior Executive Request | |
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Never Surprise Your Boss | |
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Make Your Boss Look Good, and Your Boss's Boss Look Better | |
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Never Let a Good Boss Make a Mistake | |
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Go to the Library One Day a Month | |
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Add One Big New Thing to Your Life Each Year | |
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Study These Books | |
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"Dress for a Dance" | |
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Overinvest in People | |
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Overpay Your People | |
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"Stop, Look, and Listen" | |
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Be a Flag-Waving Company Patriot | |
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Find and Fill the "Data Gaps" | |
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Homework, Homework, Homework | |
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Never Panic ... Or Lose Your Temper | |
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Learn to Speak and Write in Plain English | |
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Treat All People as Special | |
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Be a Credit Maker, Not a Credit Taker | |
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Give Informal Surprise Bonuses | |
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Please, Be Polite with Everyone | |
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Ten Things to Say That Make People Feel Good | |
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The Glory and the Glamour Come after the Gruntwork | |
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Tinker, Tailor, Try | |
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Haste Makes Waste | |
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Pour the Coals to a Good Thing | |
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Put the Importance on the Bright Idea, Not the Source of the Idea | |
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Stay Out of Office Politics | |
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Look Sharp and Be Sharp | |
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Emulate, Study, and Cherish the Great Boss | |
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Don't Go Over Budget | |
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Never Underestimate an Opponent | |
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Assassinate the Character Assassin with a Single Phrase | |
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Become a Member of the "Shouldn't Have Club" | |
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The Concept Doesn't Have to Be Perfect, but the Execution of It Does | |
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Record and Collect Your Mistakes with Care and Pride | |
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Live for Today; Plan for Tomorrow; Forget about Yesterday | |
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Have Fun, Laugh | |
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Treat Your Family as Your Number One Client | |
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No Goals, No Glory | |
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Always Remember Your Subordinates' Spouses | |
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See the Job through the Salespeople's Eyes | |
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Be a Very Tough "Heller Seller" | |
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Don't Be an Empire Builder | |
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Push Products, Not Paper | |
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To Teach Is to Learn and to Lead | |
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Do Not Get Discouraged by the Idea Killers | |
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Epilogue | |