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Sales Management: Analysis and Decision Making

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ISBN-10: 0765644517

ISBN-13: 9780765644510

Edition: 2015

Authors: Thomas N. Ingram, Raymond W. Laforge, Ramon A. Avila

List price: $139.95
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The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to…    
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Book details

List price: $139.95
Copyright year: 2015
Publisher: M E Sharpe Inc
Binding: Paperback
Pages: 424
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.134
Language: English