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| Preface | |
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| Introduction: How to Analyze a Case Study | |
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| Advertising Management Fundamentals | |
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| Boswell Agency | |
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| Issue: Structuring of an Advertising Agency | |
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| The Leaky Oil Company | |
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| Issue: New Business Trade-Off | |
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| Prime Media | |
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| Issue: Global Expansion | |
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| Advertising Financial Matters | |
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| Tinsdale Agency | |
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| Issue: Agency Profitability | |
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| Barrons Agency | |
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| Issue: Agency Billing Procedures | |
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| Vineyard Agency | |
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| Issue: New Business Profitability | |
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| Advertising Business Plans | |
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| St Joseph Dispatch | |
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| Issue: Advertising versus Editorial | |
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| American Textbook Company | |
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| Issue: Outsourcing versus In-house | |
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| Advertising Planning | |
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| Phoenix Power Company | |
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| Issue: Advertising Message Strategy | |
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| Go Organic Company | |
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| Issue: Market Segmentation | |
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| Randall White Dog Food | |
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| Issue: Advertising Planning | |
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| Advertising Budget Management | |
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| Bosco Hot Sauce Company | |
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| Issue: Budget Allocation Analysis | |
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| Alpha Airlines | |
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| Issue: Budget Allocation Analysis | |
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| Southern Rice | |
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| Issue: Advertising Spending | |
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| Advertising Management: Dealing with People | |
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| Iportal Media Company | |
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| Issue: Employee/Supervisor Review | |
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| Metropolitan Media Company | |
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| Issue: Managing Upward | |
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| The Davis Group | |
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| Issue: Hiring | |
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| JPT Agency | |
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| Issue: Personnel Conflict | |
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| Advertising Management Decisions | |
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| Barrands Agency | |
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| Issue: Advertising Spokesperson | |
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| Zeller Group | |
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| Issue: Client Trade-off | |
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| Boston Life Insurance | |
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| Issue: Advertising Strategy | |
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| Advertising Management Environment | |
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| Zoomra Motorcycles | |
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| Issue: Media Vendor Conflict | |
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| Gliba Media | |
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| Issue: Sales Incentives Ethics | |
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| Texsize Oil | |
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| Issue: SEC Code Violation | |
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| Managing the Future of Advertising | |
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| Arends Agency | |
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| Issue: Agency Structure | |
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| Lawrenceville Daily | |
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| Issue: Forecasting | |
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| Thomson Media | |
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| Issue: FCC Media Ownership Impact | |
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| Managing Yourself | |
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| State University | |
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| Issue: Advertising Instruction Ethics | |
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| KMF Agency | |
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| Issue: Ethical Issue of When to Change Jobs | |
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| Gotham Media | |
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| Issue: New Job Responsibilities | |
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| About the Authors | |