Inventing for Dummies�

ISBN-10: 0764542311

ISBN-13: 9780764542312

Edition: 2004

List price: $22.99 Buy it from $3.00
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This title takes the invention out of the patent office and into the marketplace, providing step-by-step guidance in selling, licensing, manufacturing, and marketing the processes and products that result from invention.
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Book details

List price: $22.99
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/7/2004
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

Pamela Riddle Bird, PhD is the founder and CEO of Innovative Product Technologies, a Florida-based company that assists inventors in marketing their inventions.

About This Book
Conventions Used in This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Where to Go from Here
Making Your Idea Yours
The Innovation Process
Deciding Where to Go with Your Idea
Protecting Your Idea
Keeping good records
Participating in the Disclosure Document Program
Spinning Through the Product Life Cycle
Patent Basics
Finding Out the Functions of a Patent
Knowing What's Patentable
Looking at the Types of Patents
Make yourself useful; get me a utility patent!
Design patent
Planting the seeds of invention: The plant patent
Hiring a Patent Agent or Attorney
Patent agent versus patent attorney
Knowing what they can do for you
Choosing the right attorney or agent for the job
It's a Small World: International Issues
Applying for foreign patents
Foreign applicants for U.S. patents
Conducting a Patent Search
Do I Really Need to Do a Patent Search?
Determining Whether Your Idea Is Really New
Searching for Existing Patents
Searching for patents via the Internet
Searching for international patents
Getting Professional Help
Questions to ask
Knowing the cost
Using Your Search Results
Applying For and Receiving Your Patent
Knowing Who Can Apply for a Patent
Applying as co-inventors
Choosing a representative
Filing for Different Types of Patents
Paying attention to the process
Filing a utility patent
Filing a design patent
Filing for a plant patent
Filing for a provisional patent
Making the Most of a Pending Patent
Getting Your Patent
Maintaining and Defending Your Patent
Keeping Current by Paying Your Fees
Valuing Your Patent
Taking a businesslike view
Assigning your patent
Licensing your patent
Defending Your Patent Against Infringement
Insuring Your Patent
Offensive patent insurance
Defensive patent insurance
Securing Other Intellectual Property
Trademarks and Trade Secrets
What Is a Trademark?
Federal versus State Trademarks
Using the Trademark and Service Mark Symbols
Understanding the Basics for Filing a Federal Trademark Application
Having a basis for your application
Filing electronically
Filing via snail mail
Owning the trademark
Providing correspondence info for the USPTO
Drawing your mark
Listing goods and services
Including a specimen
Paying to play--filing fees
Filing an Intent-to-Use Application
Trade Secrets--Shhhhhhhh!
Looking at examples of trade secrets
Pondering the pros and cons of trade secrets
Protecting your trade secret
Stopping Copycats with a Copyright
What Is a Copyright?
Who Can Claim Copyright?
Copyright Protection
What works are protected? You took the words out of my mouth
What's not protected by copyright
Securing copyright protection
How long does copyright protection last?
Registering Your Copyright
Knowing who may file an application
Applying for an original registration
Renewing your registration
Registering unpublished collections
Considering special deposit requirements
Effective date of registration
Correcting and amplifying existing registrations
Paying registration fees
Contacting the Copyright Office
Transferring a Copyright
Mum's the Word: Keeping it Confidential
Spilling the Beans about the Basics
Sharing with the People in Your Life
Securing dinner-table talk
Signing on employees
Zipping your lips at work
Talking to the big boys
Running into Someone Who Won't Sign
Developing Your Idea
Prototyping: Making It Work
Understanding the Importance of Prototyping
Obtaining Your Prototype
Going through the process yourself
Hiring a prototype maker to do it for you
Prototyping with an existing manufacturer
Protecting Your Ideas During the Prototyping Process
Cost-Effectively Producing Your Product
Meeting product safety standards
Developing design control documents
Considering graphic design and packaging
Pricing your product
Choosing the right manufacturing materials
Hiring Helpers and Working with Work-for-Hire Agreements
Hiring Professionals to Turn Your Idea into a Reality
Picking a prototyper
Arranging for packaging personnel
Protecting Your Idea and Your Product
Working Out Work-For-Hire Agreements
Evaluating Your Invention's Potential
Answering Questions about Viability
Is your idea original?
How will your invention be produced?
Will your invention make money?
Asking for Evaluations
Hiring a professional evaluator
Bracing for feedback
Looking at evaluation techniques
Cutting into PIES
Maximizing the Results of Your Evaluation
Looking at the Production Process
Focusing on the Process
Examining product cycling
Making Up the Materials
Figuring out what you need
Taking on tooling
Controlling inventory
Packaging for profit and protection
Shipping news
Delivering the goods
Storing things away
Inspecting Facilities
Finding housing
Lining up your equipment
Calculating Costs
Finding ways to save
Judging economies of scale
Working with People
Checking Quality Control
Commercializing Your Invention
Developing a Business Plan
Realizing that You Need a Business Plan
Working Up a Business Plan
What your plan can do for you
Who should write the plan?
Breaking Down Your Business Plan
Making your plan look presentable
Sketching it out
Writing an Executive Summary
Putting your research on the market
Introducing yourself
The corporate bigwigs
The money
Getting even and getting out
Stuff tacked on at the end
Finding Funding
Determining How Much and For What
Looking at what you need money for
Determining how much you need
Figuring Out the Types of Financing
Defining the terms
Rating risk and return
Seeking Out Sources of Capital
The most important source--you!
Getting a little help from your friends
Going the conventional route with bank loans
Calling on angels
Letting employees invest
Acquiring funds though acquisitions--If you can't beat 'em, acquire 'em!
Venturing over to venture capitalists
Obtaining a government loan
Getting Free Money from Your Uncle Sam
Locating local grants
Going to the SBA
Keeping Control with Your Own Business
Considering Carefully
Asking yourself some basic questions
Evaluating your skills
Realizing that most small businesses fail
Deciding to Go for It
Assessing your skills, education, and experience
Planning the steps
Finding a home for your business
Buying business insurance
Building a Business Structure
Going solo with a sole proprietorship
Partnering up
Looking at limited liability companies
Adhering to Government Regulations
Business licenses
Certificate of Occupancy
Fictitious business name
Tax information
Sales tax number
Employee protection
Minimum wage
Doing Business with the Federal Government
The Prime Contracts Program
Subcontracting Assistance Program
Certificate of Competency Program
Procurement Marketing and Access Network
Making Use of Contacts and Sources of Assistance
Partnering and Manufacturing Arrangements
Paying and Partnering Arrangements
Contracting out or joining up
Mergers and acquisitions
Teaming Up with a Manufacturer
Locating potential manufacturers
Assessing plants
Examining the manufacturer's track record
Negotiating a contract
Partnering Abroad
Matching up with the right foreign partner
Issues to consider when partnering abroad
Preparing to Take Your Invention to Market
Discovering What You Need to Know
Finding out about your customers
Keeping up with the competition
Packaging for appeal and profit
Pricing your product to sell
Doing Market Research
Defining the opportunity or problem
Setting objectives, budgets, and timetables
Selecting research types, methods, and techniques
Designing research instruments
Organizing and analyzing the data
Marketing Your Product
Developing Your Market Strategy
Mixing it up
Targeting your market
Making sales presentations
Attending trade shows
Getting your product and customers together
Steering clear of invention promotion companies
Evaluating Your Ongoing Progress
Advertising Your Product
Exploring Advertising Basics
Designing Your Advertising Campaign
Tying into a theme
Targeting your audience
Choosing the best media for your message
Setting objectives and measuring results
Coming up with a budget
Supplementing Your Regular Advertising
Pursuing promotions
Pushing public relations
Working up some free publicity
Looking At a Few Tricks of the Trade
Licensing Your Product
Contemplating Licensing
What are your chances?
Weighing the pros and cons
Regarding Licensees
Locating potential licensees
Considering potential licensees
Getting in Touch with Your Potentials
Gathering the materials you need
Making your way to making your pitch
Considering the company's side
Facing Rejection
Examining Types of Licensing Agreements
Being exclusive
Opening up to nonexclusive agreements
Taking Care of Foreign Licensing
Negotiating a License
Employing the Art of Negotiation
Submitting to an evaluation
Prepping for the meeting
Laying out the agenda
Regarding your bargaining position
Negotiating like a pro
Estimating Your Invention's Value
Contemplating Compensation
Getting reimbursed upfront
Getting bucks no matter what
Researching royalty rates
The Part of Tens
Ten Key Contacts
Evaluation Services for Your Invention
Innovative Product Technologies, Inc.
Wisconsin Innovation Service Center
The Innovation Institute and the WIN Evaluation Center
The Federal Trade Commission
Inventors' Digest Magazine
The Library of Congress Copyright Office
National Aeronautics and Space Administration (NASA)
Small Business Development Center Program
Toy Industries Association
United Inventors Association
The United States Patent and Trademark Office
Small Business Administration
Ten Inventions (and Inventors) That Changed the World
Cottoning On to Eli Whitney
Meeting Metal Man Henry Bessemer
Reaping with Cyrus Hall McCormick
Sterilizing and Louis Pasteur
Calling Alexander Graham Bell
Cooling Off with Willis Haviland Carrier
Flying High with the Wright Brothers
Assembling Henry Ford
Animating Walt Disney
Plugging In to Steve Wozniak
Ten Inventors to Emulate
Dr. Forrest M. Bird
James L. Fergason
Helen M. Free
Dr. James Hillier
Dr. Marcian E. (Ted) Hoff
William P. Lear
Edward Lowe
Dr. Jay Morton
Dr. Robert H. Rines
James E. West
Sample Agreements
Online Resources
USPTO and Related International Links
Important Links for Copyrights
Domain Name-Related Links
Law-Related Links
Other Important Legal, International, and Organizational Links
News, Search, Manufacturers, and Law Associations-Related Links
Additional Government Resources
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