E-Commerce for Dummies

Name: E-Commerce for Dummies
Price: 97.06 USD
Availability: InStock
ISBN: 9780764508479

ISBN-10: 0764508474

ISBN-13: 9780764508479

Edition: 2001

Authors: Don Jones, Mark D. Scott, Richard Villars, John Gantz

List price: $26.99

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Description:

Get the scoop on the top ecommerce strategiesHow to succeed in ecommerce -- the fun and easy way! To succeed in ecommerce these days, you need to understand what works -- and what doesn't. Featuring reallife case studies that show you what to do -- and what not to do -- when charting an ecommerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career -- and yourself -- on the cutting edge.Discover how to: Capture new customers with online CRM techniques Access global markets with the power of emarketing Stay competitive with outsourcing and online partnerships Streamline operations and save money with eprocurement Process online transactions…

Book details

List price: $26.99
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/29/2001
Binding: Paperback
Pages: 401
Size: 6.75" wide x 9.25" long x 1.00" tall
Weight: 1.496



Foreword. Introduction



An E-Commerce Overview: You Will Be Graded on This



E-Commerce: Beyond the Hype



Welcome to the Age of E-Everything: Technology



Before You Do an E-Thing, Get a Plan Together



Understanding and Transitioning into E-Commerce Business Models



Making the Leap of Faith: Integrating Your Business



Integrating Your Business



Marketing and Competing in Cyberspace



Getting Virtual: Adding Geeks to Your Existing Workforce



Handling Legal Issues



Setting Up the Front End of Your Business



Planning Your Storefront



The Least Bit You Need to Know about Building Your Storefront



Giving Customers What They Want: Service!



Cashing In: Processing and Fulfilling Online Transactions



Minding the Farm: Your Hardware and Network Infrastructure



Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing



Dealing with the Back Office



Digging for Gold: Using Information to Build Market Share



Managing the Supply Chain



Saving Time and Money with E-Procurement



Setting Up Distribution and Fulfillment Systems



Building Market Reach with E-Marketplaces



Integrating Your Internal Systems with Business Partners



The Part of Tens



Ten Winning E-Commerce Strategies



Ten E-Commerce Myths Revealed


Index


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