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E-Commerce for Dummies

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ISBN-10: 0764508474

ISBN-13: 9780764508479

Edition: 2001

Authors: Don Jones, Mark D. Scott, Richard Villars, John Gantz

List price: $26.99
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Get the scoop on the top ecommerce strategiesHow to succeed in ecommerce -- the fun and easy way! To succeed in ecommerce these days, you need to understand what works -- and what doesn't. Featuring reallife case studies that show you what to do -- and what not to do -- when charting an ecommerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career -- and yourself -- on the cutting edge.Discover how to: Capture new customers with online CRM techniques Access global markets with the power of emarketing Stay competitive with outsourcing and online partnerships Streamline operations and save money with eprocurement Process online transactions…    
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Book details

List price: $26.99
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/29/2001
Binding: Paperback
Pages: 401
Size: 6.75" wide x 9.25" long x 1.00" tall
Weight: 1.496

Foreword. Introduction
An E-Commerce Overview: You Will Be Graded on This
E-Commerce: Beyond the Hype
Welcome to the Age of E-Everything: Technology
Before You Do an E-Thing, Get a Plan Together
Understanding and Transitioning into E-Commerce Business Models
Making the Leap of Faith: Integrating Your Business
Integrating Your Business
Marketing and Competing in Cyberspace
Getting Virtual: Adding Geeks to Your Existing Workforce
Handling Legal Issues
Setting Up the Front End of Your Business
Planning Your Storefront
The Least Bit You Need to Know about Building Your Storefront
Giving Customers What They Want: Service!
Cashing In: Processing and Fulfilling Online Transactions
Minding the Farm: Your Hardware and Network Infrastructure
Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing
Dealing with the Back Office
Digging for Gold: Using Information to Build Market Share
Managing the Supply Chain
Saving Time and Money with E-Procurement
Setting Up Distribution and Fulfillment Systems
Building Market Reach with E-Marketplaces
Integrating Your Internal Systems with Business Partners
The Part of Tens
Ten Winning E-Commerce Strategies
Ten E-Commerce Myths Revealed
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