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ISBN-10: 0764114042

ISBN-13: 9780764114045

Edition: 2nd 2000

Authors: Robert D. Hisrich

List price: $16.95
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The successful product marketing project begins with research, then goes on to planning, packaging, pricing, advertising, promotion and distribution. This guide examines all these steps in detail, emphasising the practical side of marketing.
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Book details

List price: $16.95
Edition: 2nd
Copyright year: 2000
Publisher: Barron's Educational Series, Incorporated
Binding: Hardcover
Pages: 297
Size: 5.25" wide x 7.25" long x 1.00" tall
Weight: 0.638
Language: English