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Writing a Convincing Business Plan

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ISBN-10: 0764113992

ISBN-13: 9780764113994

Edition: 2nd 2001

Authors: Arthur R. DeThomas, Lin Grensing-Pophal

List price: $16.95
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Description:

Creating a financing proposal, describing the businesss operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples…    
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Book details

List price: $16.95
Edition: 2nd
Copyright year: 2001
Publisher: Kaplan Publishing
Publication date: 1/1/2001
Binding: Paperback
Pages: 262
Size: 5.25" wide x 7.50" long x 0.75" tall
Weight: 0.594
Language: English

Lin Grensing-Pophal has written many business and employee management articles for general and trade publications, and is the author of five books published by Self-Counsel Press. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.

Preface
Supporting Documents for the Presentation Package
Packaging the Business Plan
The Executive Summary
The Financing Proposal
The Business Description
Preparing Operating Plans
The Industry Analysis
The Market Analysis and Sales Forecast
The Marketing Plan
The Operating Plan
The Organization Plan
The Financial Plan
Appendix to Chapter 10: What is Financial Ratio Analysis?
Financing Fundamentals and Financing Sources
Glossary
Business Resources
Index