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Marketing

ISBN-10: 0764112775

ISBN-13: 9780764112775

Edition: 3rd 2000

Authors: Richard L. Sandhusen

List price: $18.99
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Description:

Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
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Book details

List price: $18.99
Edition: 3rd
Copyright year: 2000
Publisher: Barron's Educational Series, Incorporated
Publication date: 9/1/2000
Binding: Paperback
Pages: 559
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.694
Language: English