Skip to content

Dictionary of Marketing Terms

Spend $50 to get a free DVD!

ISBN-10: 0764112147

ISBN-13: 9780764112140

Edition: 3rd 2000

Authors: Betsy-Ann Toffler, Jane Imber

List price: $14.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.
Customers also bought

Book details

List price: $14.95
Edition: 3rd
Copyright year: 2000
Publisher: Barron's Educational Series, Incorporated
Publication date: 4/1/2000
Binding: Paperback
Pages: 640
Size: 4.25" wide x 7.00" long x 0.75" tall
Weight: 0.836
Language: English