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Dictionary of Marketing Terms

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ISBN-10: 0764112147

ISBN-13: 9780764112140

Edition: 3rd 2000

Authors: Betsy-Ann Toffler, Jane Imber

List price: $14.95
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Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains…    
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Book details

List price: $14.95
Edition: 3rd
Copyright year: 2000
Publisher: B.E.S. Publishing
Publication date: 4/1/2000
Binding: Paperback
Pages: 640
Size: 4.25" wide x 7.00" long x 0.75" tall
Weight: 0.836
Language: English