Assessment and Planning in Health Programs

ISBN-10: 0763790095

ISBN-13: 9780763790097

Edition: 2nd 2011 (Revised)

Authors: Bonni C. Hodges, Donna M. Videto

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Description:

Assessing individual and community needs for health education, planning effective health education programs, and evaluating their effectiveness, are at the core of health education and promotion. Assessment and Planning in Health Programs, Second Edition provides a grounding in assessment and evaluation. Written in an accessible manner, this comprehensive text addresses the importance and use of theories, data collection strategies, and key terminology in the field of health education and health promotion. Assessment and Planning in Health Programs provides an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each.
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Book details

List price: $107.95
Edition: 2nd
Copyright year: 2011
Publisher: Jones & Bartlett Learning, LLC
Publication date: 9/8/2010
Binding: Paperback
Pages: 266
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Preface
Assessment for Developing Programs and Interventions: The Big Picture
Why Conduct a Needs Assessment?
To Develop a Sense of Connection and Ownership of the Program among the Target Population
To Provide Information Needed to Seek Resources or Funding
To Identify Barriers and Limitations of a Program You Want to Implement
To Collect Baseline Data for Evaluation
To Identify Programming Goals and Objectives
To Achieve the Goals of Our Profession
Assessment Protocol for Excellence in Public Health
Mobilizing for Action through Planning and Partnership
Protocol for Assessing Community Excellence in Environmental Health
Precede-Proceed
Organizing Your Needs Assessment
Coalitions and Partnerships
Coalition Example
Budgets
Timelines
Summary
Paint a Picture of Your Target Population: Assessing Assets and Problems
Getting Started
Quality of Life and Health Status Assessment
Epidemiological Assessment
Selecting Health Priorities
Determining the Sources of Priority Health Problems
Selecting Behavioral and Environmental Priorities
Identifying the Contributors to Priority Behavioral and Environmental Factors
Administrative and Policy Assessment
Resource Assessment
Implementation Assessment
Policy Assessment
The Big Picture
When Needs Assessment Resources Are Tight
Some General Reminders
Summary
Data Collection Strategies for Needs Assessments and Evaluations
Deciding on Data Collection Strategies
Resources
People Characteristics
Strategies for Secondary Data Collection
Vital Statistics
Notifiable Diseases
Strategies for Primary Data Collection
Observations
Windshield Tours
Photo Voice or Photo Novella
Interviews
Individual Interviews
Group Interviews
Special Considerations for Interview Techniques
Written Surveys and Questionnaires
Special Considerations When Using Surveys and Questionnaires
Techniques for Coming to a Group Consensus
Document Review
Geographic Information Systems (GIS)
Data Collection: The Big Picture
Whom to Include in Your Primary Data Collection: Sampling
Probability Sampling
Nonprobability Sampling
Human Subjects Protection and Institutional Review Boards
Summary
Program Planning: The Big Picture
Program Planning Steps
Review the Needs Assessment
Convene an Advisory Panel or Planning Committee
Assess and Establish a Budget for Program Planning
Write and Review a Mission Statement
Write and Review Program Goals and Program Objectives
Select a Theory or Theories on Which to Base Your Program
Review Other Programs to Generate Program Strategy Alternatives
Assess and Establish the Budget for Program Implementation
Estimate Time
Select Strategies and Activities
Plan Evaluation
Determine and Establish Cooperative Agreements and Linkages with Other Appropriate Community Agencies
Write Component-Specific Behavior and Learning Objectives
Pilot-Test the Intervention
Implement the Program
Logic Models
Summary
Social Marketing, Program Planning, and Implementation
Consumer Orientation
Audience (Market) Segmentation
Exchange
Marketing Mix
Product
Price
Place
Promotion
Positioning Strategy
Continuous Monitoring
VERB�: Another Example
Summary
The Importance and Use of Theories in Health Education and Health Promotion
What Are Theories?
Why Use Theories and Models?
How to Choose a Theory
Intrapersonal Theories
Stages of Change
Health Belief Model
Interpersonal Theories
Social Cognitive Theory
Stage Theory of Organization Change
Community Organization Theories
Other Theories
Diffusion of Innovations (DOI)
Summary
Further Reading
Identifying and Writing Mission Statements, Goals, and Objectives
What Is a Mission Statement?
Program Philosophy as the Foundation of the Mission Statement
Developing a Mission Statement
Program Goals
Healthy People Goals
Professional Philosophies and Goals of Health Education
Objectives
Types of Objectives
Levels of Objectives
Developing an Objective
Summary
Identifying Strategies and Activities
Interventions, Methods, and Strategies
General Intervention Considerations
Tailoring the Intervention
Cultural Appropriateness
Multiple Intelligences
Methods for Creating Change
Methods to Increase Knowledge
Methods to Change Attitudes
Methods to Change Social Influence
Some Common Methods for Building Skills and Self-Efficacy
Sources of Strategies and Activities
Benefits of Using Existing Materials or Curricula
Tailoring Lesson Instruction
Strategies for Health Education and Health Promotion
Summary
Program Implementation
Summary
Program Evaluation: Background and Basics
Types of Evaluation
Formative Evaluation
Summative Evaluation
Process Evaluation
Impact Evaluation
Outcome Evaluation
Conducting an Evaluation
Engage Stakeholders
Describe the Program
Conceptualize the Evaluation
Design the Evaluation
Choose and Test the Instruments and Procedures
Collect Evaluation Data
Analyze and Report Data
Make Changes to Your Program Based on the Data
Evaluate Again
Evaluation Principles
Summary
Social and Health Assessment Example: Cortland Counts
Focus Group Materials Examples
Examples of Informed Consent Materials
Evaluation Structure and Design
Glossary
Index
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