Essentials of Health Care Marketing

ISBN-10: 0763783501

ISBN-13: 9780763783501

Edition: 2nd 2006 (Revised)

List price: $413.85
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Essentials of Health Care Marketing, Second Edition is a complete curriculum of marketing management tools and techniques and is ideal for graduate and upper-level graduate courses. This ideal teachin
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Book details

List price: $413.85
Edition: 2nd
Copyright year: 2006
Publisher: Jones & Bartlett Learning, LLC
Publication date: 2/9/2006
Binding: Paperback
Pages: 416
Size: 6.75" wide x 8.75" long x 1.00" tall
Weight: 1.452
Language: English

The meaning of marketing
Marketing strategy
The environment of marketing strategy
Buyer behavior
Marketing research
Market segmentation
Developing customer loyalty
Product strategy
Price
Distribution
Promotion
Advertising
Sales and sales management
Controlling and monitoring
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