Edition: 2013 (Revised)
List price: $94.95
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Description: Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more.Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Examples include:The Product Life CycleGeorge Days R-W-W ScreenTheodore Levitts Total Product ConceptThe Boston Consulting Groups Growth/Share MatrixCalder & Reagans Brand Design ModelMartin Lindstroms 5-D Brand SensogramIgor Ansoffs Product-Market Expansion GridJohn Fortenberrys CMC (Core Marketing Concerns) ModelPhilip Kotlers Segment-by-Segment Invasion PlanMichael Porters Five Forces Model
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $94.95
Copyright year: 2013
Publisher: Jones & Bartlett Learning, LLC
Publication date: 4/12/2012
Size: 6.25" wide x 9.25" long x 0.75" tall