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Social Marketing for Public Health Global Trends and Success Stories

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ISBN-10: 0763757977

ISBN-13: 9780763757977

Edition: 2011 (Revised)

Authors: Hong Cheng, Philip Kotler, Nancy Lee

List price: $161.95
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Description:

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public…    
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Book details

List price: $161.95
Copyright year: 2011
Publisher: Jones & Bartlett Learning, LLC
Publication date: 12/8/2009
Binding: Paperback
Pages: 422
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 1.760
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…