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| So You Want to Get Serious about Planning Special Events? | |
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| Self-Assessment | |
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| The Ingredients of a Successful Event Planner | |
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| More Self-Assessment: What Do You Have? What Do You Need? | |
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| Laying the Foundation: Skills | |
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| Finding Your Niche: Types of Event Planning Services | |
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| The Pitfalls of Event Planning | |
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| The Challenges of Event Planning | |
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| The Home Office | |
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| A Space of Your Own | |
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| Equipment and Technology | |
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| Office Supplies | |
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| Event Supplies | |
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| Developing Your Business | |
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| Your Business Structure | |
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| Business Planning 101: Market Research | |
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| Business Planning 102: Selecting a Business Identity | |
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| The Business Plan | |
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| Setting Goals | |
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| Dollars and Sense | |
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| Tracking Your Business | |
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| Show Me the Money: Pricing Your Services | |
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| Budgeting | |
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| Marketing Your Services | |
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| Specialist or Generalist? Defining Your Position | |
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| Developing Your Marketing Materials | |
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| Developing a Marketing Plan | |
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| Developing a Team | |
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| Support, Part I: Vendors | |
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| Support, Part II: Staffing | |
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| Working with Your Support Staff | |
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| Legal and Ethical Issues | |
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| Liability | |
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| Contracts | |
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| Permits and Licenses | |
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| Insurance | |
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| Improving Your Risk Exposure | |
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| Event Ethics | |
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| Planning Basics: The Event Process from Proposal to Follow-Up | |
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| The Proposal | |
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| The Production Schedule | |
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| The Critical Elements of Every Event | |
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| Social Celebrations: Weddings and More | |
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| The Joys of Planning Social Events | |
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| Social Planning Pitfalls | |
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| Tapping into the Social Planning Market | |
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| Social Planning Basics | |
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| Social Venues | |
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| Decor Basics | |
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| Corporate Events | |
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| The Various Corporate Events | |
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| Familiarize Yourself with Your Clients | |
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| Events at Trade Shows | |
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| Current Trends in Corporate Events | |
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| Nonprofit and Fund-Raising Events | |
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| Getting Your Foot in the Door | |
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| Nonprofit Event Basics | |
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| Celebrity Appearances | |
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| Balancing Your Life | |
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| Home-Office Guidelines for You, Your Family, and Your Friends | |
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| Caring for Your Children While You Work | |
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| Priorities | |
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| More about Priorities | |
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| Support | |
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| Being the Best: Education and Training | |
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| Formal Education | |
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| Professional Designations | |
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| More Ways to Refine Your Trade | |
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| Above and Beyond | |
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| What Else Is Out There? | |
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| School and Degree Programs | |
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| United States--Four-Year Programs | |
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| New England Schools for Higher Education in the Meeting, Event, and Hospitality Industry | |
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| United States--Two-Year Programs | |
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| Australia | |
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| Canada | |
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| Great Britain | |
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| Korea | |
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| Earning Your Professional Certification | |
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| Association Designations | |
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| Exposition Designations | |
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| Speaker Designation | |
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| Event Management Designations | |
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| Destination Management Designations | |
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| Catering Designations | |
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| Consultant Designations | |
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| Travel Designations | |
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| Hospitality Designations | |
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| Recommended Reading | |
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| Index | |
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| About the Author | |