Skip to content

Combating AIDS Communication Strategies in Action

Spend $50 to get a free DVD!

ISBN-10: 0761997288

ISBN-13: 9780761997283

Edition: 2003

Authors: Arvind Singhal, Everett M. Rogers

List price: $54.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA `This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University `This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful' - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world' - Emanuel Rosen, author of 'The Anatomy of Buzz' `A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support' - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS' - Rafael Obregon, Social Communication Advisor, Pan American Health Organization `Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' - Ritu Priya, Nature HIV/AIDS is a matter of global concern. The world is now more than 20 years into the HIV/AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally. The purpose of this book is to synthesize critical lessons about effective HIV/AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV/AIDS prevention. To begin with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend public sensitivities, which is easy to do when dealing with a sensitive topic that involves sex, stigma and death. Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention
Customers also bought

Book details

List price: $54.00
Copyright year: 2003
Publisher: SAGE Publications, Incorporated
Publication date: 1/14/2003
Binding: Paperback
Pages: 426
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.034
Language: English

Singhal is a presidential research scholar and professor of interpersonal communications at Ohio University.

History of The AIDS Epidemic
Vulnerability to the Epidemic
The Poor
The Weak and Vulnerable
Stigma
Urban Beginnings
The Nature of HIV
Beginnings
The CDC Cluster Study
Patient Zero
Costly Delays
The San Francisco Experience
Breaking Out of High-Risk Populations
Interiorization
AIDS Orphans
The ABC Orphanage
My Name is Non
Commercial Sex Workers
AIDS Advocacy and Policies
The Unruly Policy Agenda for AIDS
Nkosi Johnson at the 2000 Durban Conference
Agenda-Setting for the Issue of AIDS
The Media Agenda
Randy Shilts: Chronicler of the Castro
The Public Agenda
The Policy Agenda
The Role of Tragic Figures
The Role of Champions
Thailand: Success!
Minister Mechai
Condom King
The Epidemic in Thailand
Total Mobilization
The 100 Percent Condom Program
Sustainability of the Mechai Initiatives
Cambodia
India
The AIDS Epidemic and Economic Development
Beginnings of the AIDS Epidemic in India
Initial Government Initiatives
AIDS Control in Tamil Nadu
Activating Agencies
Kofi Annan: Crusader for AIDS
AIDS Drugs
What Are Anti-Retrovirals?
Brazil: A Ray of Hope
Brazil's Brave Policy
The Controversy Over Patent Rights
Drug Company Investment in R&D
A Complicated Regimen
President Mbeki's Opposition to the Anti-Retrovirals
Duesberg's Dissent
Zachie Achmat, AIDS Activist
Mother-to-Child HIV Infection
Doctors without Borders
PWA's Pressures for Drugs in Thailand
Yusuf Hamied's Price Revolution
Price Slashing by Cipla
The Arbitrary Price of Drugs
Search for an AIDS Vaccine
Nutrition, the First Line of Defense
Herbal Treatments
Indigenous Knowledge Systems
Pimjai and the Don Kaew Community Health Project
Herbal Remedy in Chinese Ruins
Targeting Unique Populations
Targeting in San Francisco
The STOP AIDS Program
A Proliferation of Prevention Programs
The Targeting Strategy
Targeting Hotspots
Intervening Upstream
Program Effectiveness
Homophily with Targeted Individuals
Credibility of Peer Educators
Communication Networks
The Network Nature of HIV Transmission
Harm Reduction Among Intravenous Drug Users
The Opinion Leader Strategy
Commercial Sex Workers
Epicenter of the Epidemic - Mumbai
The CHES Program - Chennai
Kolkata's Empowered CSWs
The Healthy Highways Project in India
Learning to Think Like a Truck Driver
Refocusing Through Formative Research
Urban Slums
Using the Internet
Cultural Strategies
Communication Challenges to HIV/AIDS
Biomedical Approach to Disease and Intervention
Problems with the Biomedical Approach to Zambia
Behaviour Change Models
The Social and Cultural Construction of AIDS
The UNAIDS Framework
Culture as an Ally
Taping the Strength of the Nguni Culture
Culture as Enemy along Lake Victoria
Individualistic Versus Collectivistic Cultures
Use of Cultural Artifacts
The Role of Spirituality
A Spiritual Jihad on IADS in Uganda
Coping with AIDS Spiritually
Spirituality as an Enemy
Community Approaches to HIV/AIDS Prevention
The Community Cares - Cefran
Creating Sexual Subjects Through Freirean Approaches
A Pedagogy of HIV Prevention
Safe Sex as 'Play'
The Power of Sports
Overcoming Stigma
The Difficulty of Overcoming Stigma
AIDS Stigma in India
Stigma Is Everywhere
ACT UP: Fighting Stigma
The Nature of Stigma
Why Is HIV/AIDS Stigmatized?
Measuring Stigma
Overcoming Stigma
Breaking the Silence
From the Personal-Private to the Public-Policy
Entertainment-Education
The Entertainment-Education Stategy
The Rise of Entertainment-Education
Why Entertainment-Education?
From Private Closets to Public Discourse
Key Elements in Creating Entertainment-Education
The Values Grid
Formative Evaluation Research
Blunder in South Africa
Theory-Based Message Design
Multimedia Campaign Activities
Twende na Wakati versus HIV in Tanzania
'Don't Be a Mkwaju!'
Soul City in South Africa
Founding Soul City
Entertainment-Education and Soul City
Soul City's Yearly Campaigns
The Key Role of Research
Raising Efficacy
Costs and Reach
Using Markers in Entertainment-Education Programs
f003 Malahacao in Brazil
Participatory E-E Approaches to Address HIV
Artists Against AIDS in Brazil
Community Street Theatre in Zimbabwee
Nalamdana in India
Culturally Shareable Entertainment-Education Programmes
The Global Institutionalization of Entainment-Education BBC World Service Trust's India Initiative
'On the Edge': A Warrior Vanquishes the Demon
PCI's Entertainment-Education Interventions
Ushikwapo Shikamana in Kenya
Ushikwapo Shikamana Comics
Program Effects
Monitoring and Evaluation
Field Experiments
The Opinion Leadership Field Experiment in Gay Bars
The Field Experiment in Chennai
The Field Experiment in Tanzania to Evaluate Twende na Wakati
A Quantitative Approach to HIV/AIDS Research
Social Change Indicators
Behaviour Surveillances Surveys in Tamil Nadu
BSS Methodology
Peer-Based Interventions
Monitoring Through Information Technology
A Qualitative Approach to HIV/AIDS Research
Participatory Evaluation
Using Participatory Tools in Uganda
Harvesting Questions
Media Monitoring of AIDS
Lessons Learned about Combating HIV/AIDS
Looking Backward
Ignoring Culture
Slow Political Action
When the Lion Comes, Shout!
Lack of Business Involvment
Stigma
Looking Forward
Communication Strategy
PWA Power
Recognizing Heroes
Programmatic Synergy
Sorting Ethical Dilemmas
Redefining the Problem