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Mcdonaldization of Society

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ISBN-10: 0761988122

ISBN-13: 9780761988120

Edition: 4th 2004 (Revised)

Authors: George Ritzer

List price: $40.95
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The fast-food business, most notably Mcdonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique.
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Book details

List price: $40.95
Edition: 4th
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 1/21/2004
Binding: Paperback
Pages: 328
Size: 6.25" wide x 11.00" long x 0.75" tall
Weight: 0.946
Language: English

An Introduction to McDonaldization
McDonalds as a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
The Advantages of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
What Isn't McDonaldized
McDonald's Troubles: Implications for McDonaldization
A Look Ahead
McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Industry
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses
Shopping Centers: Malling America
McDonald's: Creating the "Fast-Food Factory"
Efficiency: Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Giving the Illusion of Quantity
Reducing Production and Service to Number
Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predictable Settings
Scripting Ineraction With Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Control: Human and Nonhuman Robots
Controlling Employees
Controlling Customers
Controlling the Process and the Product
The Ultimate Experience of Control? Birth and Death
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed
The Illusion of Reality: Even the "Singers" Aren't Real
False Friendliness: "Hi, George"
Disenchantment: Where's the Magic
Health and Environmental Hazards: Even Your Pets Are at Risk
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Globalization and McDonaldization: Does It All Amount to... Nothing?
McDonaldization and Grobalization
Nothing-Somthing and McDonaldization
Nothing-Something and Grobalization-Glocalization
The Case for McDonaldization as an Example of the Glocalization of Something
The Case for McDonaldization as an Example of the Grobalization of Nothing
McDonaldization in a Changing World: Are There Any Limits?
The Forces Driving McDonaldization: It Pays, We Value It, It Fits
Other Major Social Changes: McDonaldization in the Era of the "Posts"
Are There Any Limits to the Expansion of McDonaldization?
Looking to the Future: De-McDonaldization?
Dealing With McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
Coping Individually: " Skunk Works," Blindfolded Children, and Fantasy Worlds
About the Author