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Globalization of Nothing

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ISBN-10: 0761988076

ISBN-13: 9780761988076

Edition: 2004

Authors: George Ritzer

List price: $36.95
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Description:

In a world increasingly festooned with familiar logos - from the hallmark swoosh on a designer tennis shoe to the famous golden arches outside a fast-food chain - it is clear that these symbols are not merely decorative, but represent shifts in our social milieu. More specifically, the proliferation of such items as credit card offers, automated banking services, and globally recognizable brand names illustrate significant changes in the realm of social consumption: a trajectory toward a world of increasingly dehumanized services and meaningless places and things.George Ritzer theorizes in his provocative new book, The Globalization of Nothing, that the "grand narrative" or social story of…    
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Book details

List price: $36.95
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 7/17/2003
Binding: Paperback
Pages: 280
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

About the Author
Preface
Globalization: A New Conceptualization
Key Topics in the Study of Globalization
Globalization Theories
Glocalization and Grobalization
Grobalization: The Major Processes
Glocal, Grobal, and Local
Nothing (and Something): Another New Conceptualization
Defining Nothing
Defining Something
The Something-Nothing Continuum
Globalization and the Dimensions of Nothing
Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices
Nonplaces (and Places)
Nonthings (and Things)
Nonpeople (and People)
Nonservice (and Service)
Relationships Among the Nullities
An Illustrative Excursion to the Movies
Nothing: Caveats and Clarifications
Conceptual Aids to Understanding Nothing
Some Paradoxes
The Social Construction of Nothing
The Economics of Nothing (and Something)
In Defense of Nothing
The Globalization of Nothing
Elective Affinities
Grobalization: Loose Cultural and Tight Structural Forms
The Grobalization of Nothing: Enabling Factors
Theorizing Glocalization and Grobalization
Theorizing the Globalization of Culture
Analyzing Sport: Use and Abuse of the Concept of Glocalization
Analyzing McDonaldization Anthropologically: More Use and Abuse of Glocalization
Thinking About the Fate of the Local
Contributions to Cultural Theories of Globalization
The Globalization of Consumer Culture---and Global Opposition to It
Elements of Consumer Culture
Driving Forces Behind the Globalization of Consumer Culture
The Role of Branding
Beyond the Usual "Consumer" Suspects
Global Attacks on the Symbols of American Consumer Culture
The Globalization of Nothing and September 11, 2001
Loss Amidst Monumental Abundance---and Global Strategies for Coping With It
Theory and the Paradoxes of Consumer Culture
Loss Amidst Monumental Abundance
Strategies for Overcoming the Sense of Loss
Notes
Index