Skip to content

Social Research The Basics

Spend $50 to get a free DVD!

ISBN-10: 0761973672

ISBN-13: 9780761973676

Edition: 2004

Authors: Carole D. Sutton, Matthew David

List price: $69.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


This is a general and integrated introduction to qualitative and quantitative research design, data collection and analysis in the social sciences field and includes comprehensive and practical instruction (including screenshots) on the use of analysis software.
Customers also bought

Book details

List price: $69.95
Copyright year: 2004
Publisher: SAGE Publications, Limited
Publication date: 4/10/2004
Binding: Paperback
Pages: 400
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 1.738
Language: English

Starting Your Research
Getting Started
Being Ethical
Data and Data Collection
The Qualitative and the Quantitative in Social Research
What Is Social Research?
Examples from the Field
Research Design And Data Collection
Introduction to the Process of Qualitative Research
Qualitative Interviewing
One-to-One and Focus Groups
Ethnography and Case Study Research
Collecting Textual Data
Ethnomethodology and Conversation Analysis
Introduction to Quantitative Research Design
Hypotheses, Operationalization and Variables
Survey Design
Collecting and Coding Data
Data Analysis
Introduction to Qualitative Data Analysis
Coding Qualitative Data (Qualitative Content Analysis)
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
Using Computer Software
Working with NVivo/N6
Introduction to Quantitative Data Analysis
Describing Single Variables
Describing and Exploring Relationships
Inferential Statistics and Hypothesis Testing
Data Manipulation
Presenting Research Findings
Producing a Written Report
Presenting Research Findings to an Audience