Social Research The Basics

Name: Social Research The Basics
Price: 103.1 USD
Availability: InStock
ISBN: 9780761973676

ISBN-10: 0761973672

ISBN-13: 9780761973676

Edition: 2004

Authors: Matthew David, Carole Sutton

List price: $69.95

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Description:

This is a general and integrated introduction to qualitative and quantitative research design, data collection and analysis in the social sciences field and includes comprehensive and practical instruction (including screenshots) on the use of analysis software.

Book details

List price: $69.95
Copyright year: 2004
Publisher: SAGE Publications, Limited
Publication date: 4/10/2004
Binding: Paperback
Pages: 400
Size: 7.44" wide x 9.69" long x 0.90" tall
Weight: 1.694
Language: English




Starting Your Research


Getting Started


Being Ethical


Data and Data Collection


The Qualitative and the Quantitative in Social Research


What Is Social Research?


Examples from the Field



Research Design And Data Collection


Introduction to the Process of Qualitative Research


Qualitative Interviewing


One-to-One and Focus Groups


Ethnography and Case Study Research


Collecting Textual Data


Ethnomethodology and Conversation Analysis


Introduction to Quantitative Research Design


Hypotheses, Operationalization and Variables


Sampling


Survey Design


Collecting and Coding Data



Data Analysis


Introduction to Qualitative Data Analysis


Coding Qualitative Data (Qualitative Content Analysis)


Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis


Using Computer Software


Working with NVivo/N6


Introduction to Quantitative Data Analysis


Describing Single Variables


Describing and Exploring Relationships


Inferential Statistics and Hypothesis Testing


Data Manipulation



Presenting Research Findings


Producing a Written Report


Presenting Research Findings to an Audience