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Qualitative Researching with Text, Image and Sound A Practical Handbook for Social Research

ISBN-10: 0761964819

ISBN-13: 9780761964810

Edition: 2000

Authors: Martin W. Bauer, George D. Gaskell

List price: $77.00
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Description:

`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research'Qualitative Researching with Text, Image and Sound offers a unique resource for today's social researcher. This practical handbook provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability.Following an introduction which discusses quality and quantity, and how these relate to issues of representation and knowledge interests in social research, the book is organized into four parts: Part I covers different ways of collecting data and different types of data relating to text, image and sound: corpus construction, individual and group interviewing, narrative and episodic interviewing, video and film, and bemetology. Part II introduces the main analytic approaches for text, image and sound: classical content analysis, argumentation, discourse, conversation analysis, rhetoric, semiotics, analysis of moving images, and of noise and music - each includes an introduction with examples and step-by-step advice on how to do it. Part III covers computer-assisted analysis - including computer-assisted qualitative data analysis and key-word-in-context analysis. Part IV addresses issues of good practice, looking at problems and fallacies in interpretation and develops quality criteria for qualitative research.This book provides researchers with the skills and knowledge to make the appropriate choices between different methods, types of data, and analytic procedures, and gives examples and criteria of good practice for each one. It will be essential reading for students and researchers across the social sciences.
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Book details

List price: $77.00
Copyright year: 2000
Publisher: SAGE Publications, Limited
Publication date: 6/22/2000
Binding: Paperback
Pages: 384
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 1.430
Language: English

Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science.

Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes

Quality, Quantity and Knowledge Interests
Avoiding Confusions
Constructing A Research Corpus
Corpus Construction
A Principle for Qualitative Data Collection
Individual and Group Interviewing
Narrative Interviewing
Episodic Interviewing
Video, Film and Photographs as Research Documents
Betemology
Towards Continous (Self) Observation and Personality Assessment
Analytic Approaches for Text, Image and Sound
Classical Content Analysis
A Review
Argumentation Analysis
Discourse Analysis
Analysis of Conversation and Talk
Rhetorical Analysis
Semiotic Analysis of Still Images
Analysis of Moving Images
Analyzing Noise and Music as Social Data
Computer Assistance
Computer-Assisted Analysis
Coding and Indexing
Keyword-in-Context
Statistical Analysis of Text Features
Issues of Good Practice
Fallacies in Interpretating Historical and Social Data
Towards Public Accountability
Beyond Sampling, Reliability and Validity