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Media Economics Applying Economics to New and Traditional Media

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ISBN-10: 0761930965

ISBN-13: 9780761930969

Edition: 2004

Authors: Adam Finn, Colin Hoskins, Stuart McFadyen

List price: $87.00
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Description:

In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
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Book details

List price: $87.00
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 6/16/2004
Binding: Paperback
Pages: 368
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.100

Introduction and Overview
Demand and Supply
Markets
Consumer Behavior
Production and Cost
Revenue, Profit, Risk, and Managerial Decisions
Market Structure, Theory of the Firm, and Industrial Organization
Perfect Competition and Monopoly
Monopolistic Competition and Oligopoly
Pricing and Marketing Segmentation
Advertising
Labor Markets
Government Intervention
International Trade
References
Index