Media Economics Applying Economics to New and Traditional Media

Name: Media Economics Applying Economics to New and Traditional Media
Availability: InStock
ISBN: 9780761930969

ISBN-10: 0761930965

ISBN-13: 9780761930969

Edition: 2004

Authors: Colin Hoskins, Stuart M. McFadyen, Adam Finn

List price: $151.00

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Description:

In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.

Book details

List price: $151.00
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 6/16/2004
Binding: Paperback
Pages: 368
Size: 6.10" wide x 9.00" long x 0.80" tall
Weight: 1.100



Introduction and Overview


Demand and Supply


Markets


Consumer Behavior


Production and Cost


Revenue, Profit, Risk, and Managerial Decisions


Market Structure, Theory of the Firm, and Industrial Organization


Perfect Competition and Monopoly


Monopolistic Competition and Oligopoly


Pricing and Marketing Segmentation


Advertising


Labor Markets


Government Intervention


International Trade


References


Index