Persuasion Psychological Insights and Perspectives

ISBN-10: 076192809X

ISBN-13: 9780761928096

Edition: 2nd 2005 (Revised)

Authors: Timothy C. Brock, Melanie C. Green

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Description:

This second edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.
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Book details

List price: $133.00
Edition: 2nd
Copyright year: 2005
Publisher: SAGE Publications, Incorporated
Publication date: 1/4/2005
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.606
Language: English

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence.nbsp; He has authored, coauthored, and edited nine books, most on attitudes and persuasion.nbsp; Dr. Brock is currently Professor of psychology at Ohio State University.

Preface
About the Editors
Domains of Persuasion: An Introduction
Attitude Measurement: Techniques for Measuring the Unobservable
Acting as We Feel: When and How Attitudes Guide Behavior
Actions and Attitudes: The Theory of Cognitive Dissonance
To Think or Not to Think: Exploring Two Routes to Persuasion
Persuasiveness of Narratives
Principles of Interpersonal Influence
Influence and Persuasion in Small Groups
Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors?
Mass Media and Political Persuasion
Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias
The Psychology of Advertising
Glossary
Name Index
Subject Index
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