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News for a Change An Advocate's Guide to Working with the Media

ISBN-10: 0761919244

ISBN-13: 9780761919247

Edition: 1999

Authors: Lawrence M. Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz

List price: $92.00
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Description:

In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support and challenging those in positions of power. This book provides step-by-step guidance on working with the media to promote social change.
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Book details

List price: $92.00
Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 6/18/1999
Binding: Paperback
Pages: 168
Size: 8.50" wide x 11.00" long x 0.44" tall
Weight: 1.188
Language: English

Foreword
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention
Thinking Like an Advocate
Shaping the Story
Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet
Evaluating Your Media Efforts
Conclusion