Content Analysis An Introduction to Its Methodology

ISBN-10: 0761915451

ISBN-13: 9780761915454

Edition: 2nd 2004 (Revised)

Authors: Klaus Krippendorff

List price: $79.00
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Description:

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Second Edition of Content Analysis is a definitive sourcebook ofnbsp;the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results . Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines. nbsp; nbsp;
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Book details

List price: $79.00
Edition: 2nd
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 12/19/2003
Binding: Paperback
Pages: 440
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.628
Language: English

Conceputalizing Content Analysis
History
Conceptual Foundation
Uses and Inferences
Components Of Content Analyses
The Logic of Content Analysis Designs
Unitizing
Sampling
Recording/Coding
Data Languages
Analytical Constructs
Analytical Paths And Evaluative Techniques
Analytical/Representational Techniques
Reliability
Computer Aids
Validity
A Practical Guide
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