Media Research Techniques
Edition: 2nd 1998 (Revised)
List price: $85.00
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Description: Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $85.00
Copyright year: 1998
Publisher: SAGE Publications, Incorporated
Publication date: 5/5/1998
Size: 6.25" wide x 9.25" long x 0.50" tall
Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.
|Guided Research Projects|
|Newspaper Comics Pages|
|Television Soap Opera Characters|
|Favorite Singers and Recordings|
|Audiences of Radio Talk Shows|
|Reasons for Attending Films|
|Video Game Players|
|Images of Shopping Malls in the Popular Press|
|Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press|
|Writing And Thinking|
|Writing with Style|
|Avoiding Common Writing Errors|
|Avoiding Common Reasoning Errors|
|Writing a Research Report|