Essential Guide to Getting Your Book Published How to Write It, Sell It, and Market It... Successfully!

ISBN-10: 076116085X

ISBN-13: 9780761160854

Edition: 2010

Authors: Arielle Eckstut, David Henry Sterry

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Description:

In this fully updated revision, Eckstut and Sterry demystify the publishing process and explain how anyone can getpublished-the "old-fashioned" way or digitally, by an established publishing company or independently. Readers willlearn how to find a top-of-the-heap idea, come up with a blockbuster title, create an air-tight proposal, find the perfectagent, editor and publisher, use the vast and growing array of digital resources, get people to actually buy their book andmuch more. How to use the web to publish your book, and promote it. Produce a book trailer. Go viral. And so muchmore.
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Book details

List price: $17.95
Copyright year: 2010
Publisher: Workman Publishing Company, Incorporated
Publication date: 11/4/2010
Binding: Paperback
Pages: 544
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.474
Language: English

Arielle Eckstut is a literary agent with James Levine Communications & the coauthor of "Satchel Sez". She lives in Los Angeles, California.

Introduction
Setting Up Shop
Writing The Right Idea
The Economics of Publishing
Judging Your Idea
Writers in Search of Ideas
What's Next?
A World Wide Wonderland
The New Platform
Social Networking for Luddites
The Four-Step e-Program
The Apple of Your Eye
The Perfect Package
Selecting Your Dream Team
Models for Success
Getting Titular: Titles and Subtitles
Perfecting Your Pitch
The Facts About the Fiction Proposal
The Nonfiction Proposal
The Value of Good Readers
Picking Partners: "Help, I Need Somebody!"
Prepare Your Package for Liftoff
Locating, Luring and Landing the Right Agent
Do You Really Have to Have an Agent?
Locating an Agent
Luring the Agent
Landing the Big Kahuna
John Hancocking: Signing an Agency Contract
What's Next?
Demystifying Submission
Agent Relations: Snarling Snafus and Scary Silences
Sending Your Brave Little Book Out into the World
The Agony and Ecstasy of "Interest"
Sending Your Book Directly to Publishers
Going Direct to Your Readers
And in Conclusion …
Rejection Section
Rejection Rules
To Learn or Not to Learn
Taking Action
Taking Care of Business
Let's Make A Deal!
The Selling of Your Book
Sifting Wheat from Chaff: The Right Publisher for You
Finding a Cowriter or Dumping the One You Have
Negotiating Nuggets for Agentless Authors
Get It in Writing: The Deal Memo
Contract Facts
An Askance Glance at Your Advance
The Reality of the Royalty
Delivery: The First Step Toward Blissful Acceptance
Copyright or Copywrong?
The Many Faces of Subsidiary Rights
Warranties and Indemnities: Publishers Covering Their Asse(t)s
Author Copies: "You Mean I Have to Buy My Own Books?"
Covering Your Cover
Options for Your Option
The Rules of Accounting
Sign Here, Please …
Someone Has to Write the Thing
Write Away!
Getting Your Ducks in a Row so You Can Get Quacking
Getting Started
More Readers
More on Outside Help
Don't Let Running Out of Time Drive You Out of Your Mind
Postpartum Depression
One Last Thing Before You Turn It In
Working With Your Publisher
Editor 101
The Mother of All Meetings: The Launching of Your Book
Preparing Your Book for Cataloging
The Six Month Meeting
The Sales Conference
Making a Stink: When to Get Mad and When to Shut Up
Enjoying the Ride
Publish Thyself
Why Do You Want to Publish Your Book on Your Own?
The Costs and Components of Self-Publishing
Self-Publishing Roulette
Publicity and Marketing
Selling Your Book
Live, Learn and Prosper
Getting the Word Out
Prepub Publicity And Marketing
Putting Yourself in Expert Hands
Selling Yourself: An Overview
To Tour or Not to Tour
Preparing for Your First Interview
Building Buzz
Launching Your Book and Keeping It Alive
Your Pub Date
Giving Away Books (Yes, That's Right, Giving Them Away)
Connecting with Your Readers
Bookstore Love
Making an Eventful Event
A Tour of Your Book Tour
Back to Pitching and Hooking
Book Club Heaven
Awards As Buzz
Keeping Your Book Ball Rolling
The Golden Rules Are …
The Fine Art of Selling
"How Many Copies Did You Say?"
Back to the Bookstore
Selling Books in Unexpected Places
Sales on the Web
Lovely, Luscious Libraries
Back to School
Rotten Returns
The Last Word on Royalties
Keep the Sales Train Rolling
Okay, What's Next?
Don't Make the Same Mistake Twice
Look at the Numbers
Have the Next Idea Ready
When to Send
Th-Th-Th-That's All, Folks!
Appendices
Great Books on Writing
Resources
Selected Publishers
Standard Permission Form
Our Proposal for This Book
Acknowledgments
Index
About The Authors
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