| |
| |
| Introduction | |
| |
| |
| |
| Setting Up Shop | |
| |
| |
| |
| Writing The Right Idea | |
| |
| |
| The Economics of Publishing | |
| |
| |
| Judging Your Idea | |
| |
| |
| Writers in Search of Ideas | |
| |
| |
| What's Next? | |
| |
| |
| |
| A World Wide Wonderland | |
| |
| |
| The New Platform | |
| |
| |
| Social Networking for Luddites | |
| |
| |
| The Four-Step e-Program | |
| |
| |
| The Apple of Your Eye | |
| |
| |
| |
| The Perfect Package | |
| |
| |
| Selecting Your Dream Team | |
| |
| |
| Models for Success | |
| |
| |
| Getting Titular: Titles and Subtitles | |
| |
| |
| Perfecting Your Pitch | |
| |
| |
| The Facts About the Fiction Proposal | |
| |
| |
| The Nonfiction Proposal | |
| |
| |
| The Value of Good Readers | |
| |
| |
| Picking Partners: "Help, I Need Somebody!" | |
| |
| |
| Prepare Your Package for Liftoff | |
| |
| |
| |
| Locating, Luring and Landing the Right Agent | |
| |
| |
| Do You Really Have to Have an Agent? | |
| |
| |
| Locating an Agent | |
| |
| |
| Luring the Agent | |
| |
| |
| Landing the Big Kahuna | |
| |
| |
| John Hancocking: Signing an Agency Contract | |
| |
| |
| What's Next? | |
| |
| |
| |
| Demystifying Submission | |
| |
| |
| Agent Relations: Snarling Snafus and Scary Silences | |
| |
| |
| Sending Your Brave Little Book Out into the World | |
| |
| |
| The Agony and Ecstasy of "Interest" | |
| |
| |
| Sending Your Book Directly to Publishers | |
| |
| |
| Going Direct to Your Readers | |
| |
| |
| And in Conclusion … | |
| |
| |
| |
| Rejection Section | |
| |
| |
| Rejection Rules | |
| |
| |
| To Learn or Not to Learn | |
| |
| |
| Taking Action | |
| |
| |
| |
| Taking Care of Business | |
| |
| |
| |
| Let's Make A Deal! | |
| |
| |
| The Selling of Your Book | |
| |
| |
| Sifting Wheat from Chaff: The Right Publisher for You | |
| |
| |
| Finding a Cowriter or Dumping the One You Have | |
| |
| |
| Negotiating Nuggets for Agentless Authors | |
| |
| |
| Get It in Writing: The Deal Memo | |
| |
| |
| |
| Contract Facts | |
| |
| |
| An Askance Glance at Your Advance | |
| |
| |
| The Reality of the Royalty | |
| |
| |
| Delivery: The First Step Toward Blissful Acceptance | |
| |
| |
| Copyright or Copywrong? | |
| |
| |
| The Many Faces of Subsidiary Rights | |
| |
| |
| Warranties and Indemnities: Publishers Covering Their Asse(t)s | |
| |
| |
| Author Copies: "You Mean I Have to Buy My Own Books?" | |
| |
| |
| Covering Your Cover | |
| |
| |
| Options for Your Option | |
| |
| |
| The Rules of Accounting | |
| |
| |
| Sign Here, Please … | |
| |
| |
| Someone Has to Write the Thing | |
| |
| |
| |
| Write Away! | |
| |
| |
| Getting Your Ducks in a Row so You Can Get Quacking | |
| |
| |
| Getting Started | |
| |
| |
| More Readers | |
| |
| |
| More on Outside Help | |
| |
| |
| Don't Let Running Out of Time Drive You Out of Your Mind | |
| |
| |
| Postpartum Depression | |
| |
| |
| One Last Thing Before You Turn It In | |
| |
| |
| |
| Working With Your Publisher | |
| |
| |
| Editor 101 | |
| |
| |
| The Mother of All Meetings: The Launching of Your Book | |
| |
| |
| Preparing Your Book for Cataloging | |
| |
| |
| The Six Month Meeting | |
| |
| |
| The Sales Conference | |
| |
| |
| Making a Stink: When to Get Mad and When to Shut Up | |
| |
| |
| Enjoying the Ride | |
| |
| |
| |
| Publish Thyself | |
| |
| |
| Why Do You Want to Publish Your Book on Your Own? | |
| |
| |
| The Costs and Components of Self-Publishing | |
| |
| |
| Self-Publishing Roulette | |
| |
| |
| Publicity and Marketing | |
| |
| |
| Selling Your Book | |
| |
| |
| Live, Learn and Prosper | |
| |
| |
| |
| Getting the Word Out | |
| |
| |
| |
| Prepub Publicity And Marketing | |
| |
| |
| Putting Yourself in Expert Hands | |
| |
| |
| Selling Yourself: An Overview | |
| |
| |
| To Tour or Not to Tour | |
| |
| |
| Preparing for Your First Interview | |
| |
| |
| Building Buzz | |
| |
| |
| |
| Launching Your Book and Keeping It Alive | |
| |
| |
| Your Pub Date | |
| |
| |
| Giving Away Books (Yes, That's Right, Giving Them Away) | |
| |
| |
| Connecting with Your Readers | |
| |
| |
| Bookstore Love | |
| |
| |
| Making an Eventful Event | |
| |
| |
| A Tour of Your Book Tour | |
| |
| |
| Back to Pitching and Hooking | |
| |
| |
| Book Club Heaven | |
| |
| |
| Awards As Buzz | |
| |
| |
| Keeping Your Book Ball Rolling | |
| |
| |
| The Golden Rules Are … | |
| |
| |
| |
| The Fine Art of Selling | |
| |
| |
| "How Many Copies Did You Say?" | |
| |
| |
| Back to the Bookstore | |
| |
| |
| Selling Books in Unexpected Places | |
| |
| |
| Sales on the Web | |
| |
| |
| Lovely, Luscious Libraries | |
| |
| |
| Back to School | |
| |
| |
| Rotten Returns | |
| |
| |
| The Last Word on Royalties | |
| |
| |
| Keep the Sales Train Rolling | |
| |
| |
| |
| Okay, What's Next? | |
| |
| |
| Don't Make the Same Mistake Twice | |
| |
| |
| Look at the Numbers | |
| |
| |
| Have the Next Idea Ready | |
| |
| |
| When to Send | |
| |
| |
| Th-Th-Th-That's All, Folks! | |
| |
| |
| Appendices | |
| |
| |
| |
| Great Books on Writing | |
| |
| |
| |
| Resources | |
| |
| |
| |
| Selected Publishers | |
| |
| |
| |
| Standard Permission Form | |
| |
| |
| |
| Our Proposal for This Book | |
| |
| |
| Acknowledgments | |
| |
| |
| Index | |
| |
| |
| About The Authors | |