How to Sell Your Home in 5 Days

ISBN-10: 0761146814

ISBN-13: 9780761146810

Edition: 3rd 2007

List price: $15.95
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The proof is in the testimonials that have arrived by the thousands: "Yhis is a really great book. It's simple. It's straightforward. We read it. We ran our ad. We got over 100 telephone calls. We sold our home."-John Henke, Boise, ID. "Our real estate broker was green with envy. In 5 days we got 24 bids higher than the highest bid she got us in 11 1/2 years. You're our hero!"-Elizabeth & Tim Hunter, South Berwick, ME. "I had a business opportunity I couldn't take advantage of unless I sold my home immediately. I saw your book in a bookstore and sold my home the next weekend. Thanks!"-Doug Walker, Salt Lake City, UT. "Thanks to your system I sold my home in 5 days at $1.26 million. You saved me $78,000 in real estate commission!"-V., Potomac, MD. Now in its third edition and timed perfectly to address a challenging real estate market, How to Sell Your Home in 5 Days turns the conventional on its head to present an innovative, practical, and foolproof alternative that makes the market work for you, the seller. Based on the one basic truth of free enterprise-that your home is worth exactly what the highest bidder will pay for it- this step-by-step plan shows exactly how to price your home attractively; make a timetable; write an effective ad; use buyer psychology, price points, and magic numbers to get the best price; and conduct round-robin bidding. It includes new information on the Internet-including a supporting website, most recent testimonials, and updates to every phase of the process, from whether or not to renovate a kitchen before selling to the ins and outs of transferring ownership. Homes sold through the five-day plan sell for an average of 5% more than through conventional sales, plus, the seller doesn't have to pay a broker's fee-making this book among the best deals of the century.
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Book details

List price: $15.95
Edition: 3rd
Copyright year: 2007
Publisher: Workman Publishing Company, Incorporated
Publication date: 3/25/2007
Binding: Paperback
Pages: 309
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 1.562
Language: English

Bill Effros has helped thousands of homeowners use his five-day plan to sell their houses. He is a computer consultant and president of Personal Computer Services, and lives in Greenwich, Connecticut.

The Short Introduction
Mission Statement
The Short Introduction
The Lengthy Introduction
The Introduction to the Lengthy Introduction
A True Story
Auctions, eBay, and the Internet
Another True Story
Like Seeing a Rainbow
The Most Efficient Way to Sell a Home
Yet Another True Story
Try It
The First Testimonial
The Best Investment You Ever Made
The 5-Day Method
It Always Works
The 5-Day Method-Day by Day
Sounds Too Good
A Better Way to Sell Your Home
It's Not a Trick
More Profitable
No Risk
No Contract/No Risk
Traditional Broker Contract Risk
Auctioneer Contract Risk
Run the 5-Day Sale First!
Selling Methods
Free-Market Basics
Negotiated Prices
Outcry Auctions
Dutch Auctions
Silent Auctions
Round-Robin Bidding: The 5-Day Method
The Internet
The 5-Day Forum
Brokers, Agents, and Consultants
Let's Talk About Brokers
Do You Need a Broker?
A Conflict of Interest
What Are Brokers Worth?
Settlement Agents
The $100 Dollar Bill Analogy
The Buyer Pool
Three Real Buyers
Professional Buyers
Tear Downs
Mortgage Buyers
Cash Buyers
No Need to "Qualify"
Put It in Writing
You're So Organized!
Quick Description
Detailed Description
Write the Rules
Full Disclosure
Are You Ready?
Uh-Oh Time
Are You Really Ready?
Religious Matters
Times to Avoid
Lead Time
Furnished or Empty?
What to Fix
How to Save Even More Money
Have Your Home Inspected by a Pro
Inspect it Yourself
When in Doubt, Don't Fix It
The Fix-It Rule of Thumb
Pricing Your House
Magic Numbers
You Can't Start Too Low
The Ad
Use My Ad as a Model
Where to Place Advertising
What Your Ad Should Say
What Your Ad Should Not Look Like
What It Should Look Like
How to Place Classified Ads
Calls and E-Mail
Keep a Log
Fielding "Buyer Calls"
Don't Go It Alone
The Rule of 25
Don't "Protect the Broker"
Final Preparation
The Show
Keep This Book Available
Pace Yourself
Managing Meanies, Soreheads, and Weasels
Signs: Pros and Cons
The Broker Challenge
Remove Distractions
Getting Initial Bids
Select a Closer
Explain the Bidding
Don't Tap Dance
The Round-Robin
Not Like Cold Calling
The Longest Ten Minutes
Transferring Ownership
Hand Off All Details
Going to Contract
The Settlement
Don't Cheat!
Don't Be a Weasel
Cheating Doesn't Pay
What To Do
What to Do If
...If No One Responds
...If No One Bids
...If Someone Wants to "Buy It Now"
...If the Bidder Disappears
...If Your Home Is an Oddball
...If You Change the Price
...If You Don't Think the High Bid Is High Enough
...If the Deal Falls Through
...If You Get Low Appraisals
Testing the Method
Testing, Testing
How to Sell a Car in 3 Days
How to Rent a House in 5 Days
Seller's Appendix
Biggest Changes from Previous Editions
Biggest Mistakes in Previous Edition
Pricing Worksheet
When "Bottom Feeders" Don't Bite
Sample Materials
Quick Description
Detailed Description
Telephone Log
Initial Bidding Sheet
Preparing for the Round-Robin Bidding Sheet
Round-Robin Bidding Sheet
Frequently Asked Questions
Chain Sales
The Buyer's Section
If You Have Never Heard of a 5-Day Sale
How to Buy a Home in 5 Days
How to Bid
Your Bid Is Not Binding
Preemptive Bidding
Keep Your Own Bidders List
Testing Thresholds
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