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MODERN MARKETING RESEARCH: Concepts, Methods, and Cases

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ISBN-10: 0759391718

ISBN-13: 9780759391710

Edition: 2007

Authors: Fred M. Feinberg

List price: $98.95
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Book details

List price: $98.95
Copyright year: 2007
Publisher: Cengage Learning
Binding: Cloth Text 
Weight: 3.432
Language: English

FRED M. FEINBERG is Professor of Marketing at the Ross School of Business, University of Michigan. He holds undergraduate degrees in Mathematics and Philosophy from the Massachusetts Institute of Technology, did graduate work in Mathematics at Cornell University, and received a Ph.D. in Management from the MIT-Sloan School of Management. He was previously on the faculties of Duke University�s Fuqua School of Business and the University of Toronto�s Rotman School of Management. For the past two decades, he has taught project-oriented Marketing Research courses, on which much of this text is based, as well as Marketing Models and Statistical Methods for Management. His research concerns…