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Consumer Research for Museum Marketers Audience Insights Money Can't Buy

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ISBN-10: 0759118094

ISBN-13: 9780759118096

Edition: 2009

Authors: Margot A. Wallace

List price: $19.95
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Description:

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
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Book details

List price: $19.95
Copyright year: 2009
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/16/2010
Binding: Paperback
Pages: 160
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English

Introduction: Observational Research versus the Other Researches
Methodology
The Hand-Holders: Connecting to Your Museum
Twitching on the Tour
Sitting Down
Turning Right
Dress Code
Museum Goers Don't Get Fat: Tribal Marketing
Men: A New Market Segment
Lunchtime Stories
Taking Photos
Early Birds
Shopping for Memories
Handheld Children: The New Demographic
Long Lines and Smiles
Queue-Less in the Lobby
Frail and Hardy
What the Guards See
The Folks from Kazakhstan and Other Global Changes
Shout Out for the Library
Insights and the Performing Arts
Velcroed at the Ticket Window
The Upside of Intermission
Epilogue
Bibliography
Index
About the Author