Consumer Research for Museum Marketers Audience Insights Money Can't Buy

Name: Consumer Research for Museum Marketers Audience Insights Money Can't Buy
Price: 11.79 USD
Availability: InStock
ISBN: 9780759118096

ISBN-10: 0759118094

ISBN-13: 9780759118096

Edition: 2009

Authors: Margot Wallace

List price: $30.00

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Description:

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Book details

List price: $30.00
Copyright year: 2009
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/16/2010
Binding: Paperback
Pages: 160
Size: 6.11" wide x 9.14" long x 0.47" tall
Weight: 0.682
Language: English



Introduction: Observational Research versus the Other Researches



Methodology



The Hand-Holders: Connecting to Your Museum



Twitching on the Tour



Sitting Down



Turning Right



Dress Code



Museum Goers Don't Get Fat: Tribal Marketing



Men: A New Market Segment



Lunchtime Stories



Taking Photos



Early Birds



Shopping for Memories



Handheld Children: The New Demographic



Long Lines and Smiles



Queue-Less in the Lobby



Frail and Hardy



What the Guards See



The Folks from Kazakhstan and Other Global Changes



Shout Out for the Library



Insights and the Performing Arts



Velcroed at the Ticket Window



The Upside of Intermission


Epilogue


Bibliography


Index


About the Author