Consumer Research for Museum Marketers Audience Insights Money Can't Buy
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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Copyright year: 2009
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/16/2010
Size: 6.00" wide x 9.00" long x 0.50" tall
|Introduction: Observational Research versus the Other Researches|
|The Hand-Holders: Connecting to Your Museum|
|Twitching on the Tour|
|Museum Goers Don't Get Fat: Tribal Marketing|
|Men: A New Market Segment|
|Shopping for Memories|
|Handheld Children: The New Demographic|
|Long Lines and Smiles|
|Queue-Less in the Lobby|
|Frail and Hardy|
|What the Guards See|
|The Folks from Kazakhstan and Other Global Changes|
|Shout Out for the Library|
|Insights and the Performing Arts|
|Velcroed at the Ticket Window|
|The Upside of Intermission|
|About the Author|