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Consumer Behavior An Applied Approach

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ISBN-10: 0757517862

ISBN-13: 9780757517860

Edition: 2nd 2006 (Revised)

Authors: Nessim Hanna, Richard Wozniak, Margaret Hanna

List price: $108.95
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Description:

This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and…    
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Book details

List price: $108.95
Edition: 2nd
Copyright year: 2006
Publisher: Kendall Hunt Publishing Company
Publication date: 6/19/2005
Binding: Paperback
Pages: 604
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.630
Language: English

Margaret Leis Hanna (Peg), born and raised in America, and Brunhilde Barron (Hilde), born and raised in Germany, met when Hilde cleaned house for theHanna's Ohio family. The two women, the same age, discussed their lives at lunchtimes and agreed that they didn't know how each other lived duringWWII.Brunhilde, a survivor, worked in a German china factory, came to the States as the wife of an American soldier, worked various jobs, and presently isan independent housekeeper. She is divorced, has four daughters and five grandchildren.Peg, a former teacher, is married with six children and six grandchildren. She is a published author with children's fiction for Sprite Press andleveled readers…