Designing and Executing Strategy in Aviation Management

Name: Designing and Executing Strategy in Aviation Management
Availability: InStock
ISBN: 9780754636182

ISBN-10: 0754636186

ISBN-13: 9780754636182

Edition: 2006

Authors: Triant G. Flouris, Sharon L. Oswald

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Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy,…

Book details

List price: $180.00
Copyright year: 2006
Publisher: Taylor & Francis Group
Publication date: 1/28/2006
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English



Contents: The essence of strategy


strategic positioning and sustaining a market presence


The essence of competitive strategies


The external environment


The internal environment


setting corporate direction


Establishing a strategy


Aviation strategy implementation


Managing strategy execution through tracking, support systems, and controls


Bibliography


Index


About the Authors


Index