Designing and Executing Strategy in Aviation Management

ISBN-10: 0754636186

ISBN-13: 9780754636182

Edition: 2007

Authors: Triant G. Flouris, Sharon L. Oswald

List price: $149.95
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Description:

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.
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Book details

List price: $149.95
Copyright year: 2007
Publisher: Routledge
Publication date: 2/28/2006
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English

Contents: The essence of strategy
strategic positioning and sustaining a market presence
The essence of competitive strategies
The external environment
The internal environment
setting corporate direction
Establishing a strategy
Aviation strategy implementation
Managing strategy execution through tracking, support systems, and controls
Bibliography
Index
About the Authors
Index
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