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Marketing Research for Non-Profit, Community and Creative Organizations

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ISBN-10: 0750687606

ISBN-13: 9780750687607

Edition: 2008

Authors: Bonita Kolb

List price: $57.95
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Description:

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would…    
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Book details

List price: $57.95
Copyright year: 2008
Publisher: Routledge
Publication date: 7/12/2011
Binding: Paperback
Pages: 286
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.540
Language: English

Dr Brent Davies is Professor of International Leadership Development at the University of Hull . He is also a Professorial Fellow at the University of Melbourne, Visiting Professor at the Institute of Education (University of London), Special Professor at the University of Nottingham and a Faculty Member of the Centre on Educational Governance at the University of Southern California. He is an Associate Director of the Specialist Schools and Academies Trust. nbsp;Brent spent the first ten years of his career working as a teacher in South London. He then moved into higher education and now works exclusively on leadership and management development programmes for senior and middle managers in…    

Marketing Research and the Organization
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Research Methods
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