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Marketing Research for Non-Profit, Community and Creative Organizations

ISBN-10: 0750687606

ISBN-13: 9780750687607

Edition: 2008

Authors: Bonita Kolb

List price: $57.95
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Description:

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would provide the information necessary for making any marketing decision. This book will be useful for managers of small nonprofit, creative, and community organizations as many do not have business experience. While there are books to help them learn marketing, there are no books available that focus on research. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process
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Book details

List price: $57.95
Copyright year: 2008
Publisher: Routledge
Publication date: 7/12/2011
Binding: Paperback
Pages: 286
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.540
Language: English

Dr Brent Davies is Professor of International Leadership Development at the University of Hull . He is also a Professorial Fellow at the University of Melbourne, Visiting Professor at the Institute of Education (University of London), Special Professor at the University of Nottingham and a Faculty Member of the Centre on Educational Governance at the University of Southern California. He is an Associate Director of the Specialist Schools and Academies Trust. nbsp;Brent spent the first ten years of his career working as a teacher in South London. He then moved into higher education and now works exclusively on leadership and management development programmes for senior and middle managers in schools. He was Director of the International MBA in School Leadership at Leeds Metropolitan University. He then took up a post at the University of Lincolnshire and Humberside to establish the first Chair in Educational Leadership and create the International Educational Leadership Centre in Lincoln. He moved to the University of Hull in 2000 to establish the International Leadership Centre. In 2004 he transferred within the University to become a research professor in leadership development at the Hull University Business School.Dr. Bonita Kolb received her BA from Alaska Pacific University in Anchorage, Alaska. She then moved to San Francisco, California where she received her master's and PhD from Golden Gate University. Dr. Kolb was not always in academia. In the past she ran a business in Alaska, designed educational programs for refugees in California and was a financial analyst at Bank of America world headquarters. After receiving her PhD, she started her teaching career with Northern Arizona University at their campus in Yuma. After a year, she joined Antioch University's McGregor Graduate Center teaching finance in the MBA program. Dr. Kolb then accepted a position at the University of Westminster in London where she managed the MA in International Finance program run jointly with CERAM in Sophia-Antipolis, France. Returning to the States she managed the MBA program at Long Island University in Brooklyn. She moved to Lycoming College because she wanted to work more closely with undergraduate students. Dr. Kolb has written several books that focus on marketing and nonprofits. Her latest book is Marketing Research for Non-profit, Creative and Community Organizations. She has also published articles in the International Journal of Arts Management, the Journal of Cultural Economics, and the Journal of Nonprofit and Voluntary Sector Marketing. Dr. Kolb continues to teach in Europe and in fall 2008 received a Fulbright Specialist Grant to travel to Tallinn, Estonia to teach post-graduate students from the Estonian Academy of Music and Theatre and the Sibelius Academy in Helsinki, Finland. Insider Info: Dr. Kolb always has at least ten projects going on simultaneously. In her spare time she restores houses and serves on community boards.

Marketing Research and the Organization
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Research Methods
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