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Internet Marketing A Practical Approach

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ISBN-10: 0750686847

ISBN-13: 9780750686846

Edition: 2009

Authors: Alan Charlesworth

List price: $56.95
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Internet Marketing: a practical approach is a unique, step-by-step guide to implementing the key aspects of online marketing. Unlike other texts on the market it addresses the basic issues that surround the operational implementation of any eMarketing strategy. Written in an accessible manner by an expert academic in the field, it offers a revolutionary set of learning tools, including an ongoing, online, interactive case study based around a fictional SME which is used as the case throughout the book, practically demonstrating the "real world" of emarketing strategies. Read this book and you will then be ready to tackle any internet marketing role in a variety of organizations. *…    
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Book details

List price: $56.95
Copyright year: 2009
Publisher: Routledge
Publication date: 3/20/2009
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.244
Language: English

Alan Charlesworth transforms his clients' businesses, leaving them excited by its future prospects. He is an accomplished business leader with extensive first-hand operational experience developing established, entrepreneur-led companies. His European brand marketing career at Johnson & Johnson preceded several CEO appointments including Chief Executive at transatlantic SuperBrand Mintel International.

Getting started online
Web site development
The B2C online presence
Search engine optimization
Online advertising
Permission marketing
Social media marketing
The Internet as part of an integrated marketing strategy