Film Marketing

Name: Film Marketing
Price: 54.85 USD
Availability: InStock
ISBN: 9780750686839

ISBN-10: 0750686839

ISBN-13: 9780750686839

Edition: 2010

Authors: Finola Kerrigan

List price: $52.95

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Description:

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as…

Book details

List price: $52.95
Copyright year: 2010
Publisher: Routledge
Publication date: 10/27/2009
Binding: Hardcover
Pages: 276
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.188
Language: English