Consumer Behaviour in Sport and Events

Name: Consumer Behaviour in Sport and Events
Availability: InStock
ISBN: 9780750686662

ISBN-10: 0750686669

ISBN-13: 9780750686662

Edition: 2009

Authors: Kostas Alexandris, Daniel Funk, Heath McDonald

List price: $62.95

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Description:

Sport Consumer Behaviour: Marketing Action for Sports and Sporting Events emphasises the role of consumer behaviour in developing strategic marketing activities for sport and related industry sectors. The book provides a detailed understanding of the personal, psychological and environmental factors that influence sport related consumer behaviour. This understanding provides the basis for the development of marketing actions useful in sport and related business, community and government sectors. The study of sport consumer behaviour examines motivation and behaviour relative to products and services marketed in sport and related industries. This examination covers a wide range of motives…

Book details

List price: $62.95
Copyright year: 2009
Publisher: Routledge
Publication date: 10/17/2008
Binding: Paperback
Pages: 272
Size: 6.14" wide x 9.06" long x 0.51" tall
Weight: 0.880
Language: English



Sport Marketing Series Preface


Acknowledgements


About the Author


Series Editor Information


Introduction



Provides the reader with an introduction to sport and event consumer behaviour followed by a comprehensive understanding of motivation, decision-making and a discussion of sportmarketing activities



Introduction to Sport and Event Consumer Behaviour



Sport and Event Consumer Motivation



Consumer Decision-Making in Sport and Events



Marketing Action for Sport and Events



Provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour



Consumer Awareness of Sport and Events



Consumer Attraction to Sport and Events



Consumer Attachment to Sport and Events



Consumer Allegiance to Sport and Events



Constraints to Sport and Event Consumption



Provides an "Event Management Checklist: A Functional Guide to Preparation and Success" to help understand marketing actions related to the development, promotion and delivery of a sport event



Administrative Services



Facilities and Support Services



Special Events and Services


Index