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Series editors | |
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Series preface | |
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Forewords | |
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Preface | |
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List of case studies | |
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A global industry | |
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Introduction | |
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The origins of the conference industry | |
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The foundations of a proper industry | |
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The industry's recent globalisation | |
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World rankings of leading cities and countries | |
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Certain industry shortcomings | |
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Industry parameters and definitions | |
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Business tourism and leisure tourism | |
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The benefits of conference and business tourism | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Further reading | |
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The structure of the conference industry | |
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Introduction | |
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The buyers | |
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The suppliers | |
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Agencies and intermediaries | |
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Other important organizations | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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The economics of conferences and conventions | |
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Introduction | |
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Conferences and conventions within the wider tourism context | |
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Factors affecting conference sector demand | |
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The inadequacy of the information base | |
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The size of the global conference industry | |
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The value of the industry | |
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Research findings | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Conference industry marketing activity | |
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Introduction | |
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Marketing principles | |
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Relationship marketing and customer relationship management | |
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Web marketing | |
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A definition of destination | |
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The branding of cities and other destinations | |
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Destination marketing organizations | |
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Conference venue marketing | |
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The branding of hotel venues | |
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Overseas marketing | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Further reading | |
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Conference management - an organizer's perspective | |
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Introduction | |
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A general introduction to conference organizing | |
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Pre-conference planning and research | |
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Budgeting and financial management | |
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Sourcing and selecting a venue | |
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Negotiating with venues | |
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Programme planning | |
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Event marketing | |
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Conference management and production | |
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Event evaluation | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Further reading | |
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Conference management - a venue perspective | |
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Introduction | |
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Client-focused product innovations | |
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Professional inspection visits and showrounds | |
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Yield management and 'REVPAR' | |
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Negotiating with clients | |
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Venue case studies | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Further reading | |
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A people industry | |
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Introduction | |
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The importance of people skills | |
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Education and learning, training and CPD opportunities | |
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Careers in the conference industry | |
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Salary levels | |
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Career profiles | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Leading industry organizations | |
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Introduction | |
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The activities of international organizations and associations | |
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The roles of selected national trade associations | |
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An assessment of the conference industry's fragmentation | |
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Summary | |
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Review and discussion questions | |
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Trends, issues and future developments | |
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Introduction | |
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Global trends and forecasts | |
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Events and the marketing mix | |
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Virtual versus face-to-face conferencing | |
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Sustainable meetings | |
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Corporate social responsibility | |
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Accessibility not disability | |
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Procurement | |
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Return on investment | |
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In conclusion | |
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Summary | |
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Review and discussion questions | |
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Notes and references | |
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Further reading | |
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Case studies | |
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List of conference industry trade magazines | |
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Index | |