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Conferences and Conventions A Global Industry

ISBN-10: 0750685441

ISBN-13: 9780750685443

Edition: 2nd 2008 (Revised)

Authors: Tony Rogers

List price: $58.95
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Description:

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Dedicated book on the conference and conventions industry - everything you need to know about the sector * Second edition packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity. * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Oragnizers * User-friendly, accessible approach actively helps the reader to absorb and understand information
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Book details

List price: $58.95
Edition: 2nd
Copyright year: 2008
Publisher: Routledge
Publication date: 12/20/2007
Binding: Paperback
Pages: 400
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.530
Language: English

Series editors
Series preface
Forewords
Preface
List of case studies
A global industry
Introduction
The origins of the conference industry
The foundations of a proper industry
The industry's recent globalisation
World rankings of leading cities and countries
Certain industry shortcomings
Industry parameters and definitions
Business tourism and leisure tourism
The benefits of conference and business tourism
Summary
Review and discussion questions
Notes and references
Further reading
The structure of the conference industry
Introduction
The buyers
The suppliers
Agencies and intermediaries
Other important organizations
Summary
Review and discussion questions
Notes and references
The economics of conferences and conventions
Introduction
Conferences and conventions within the wider tourism context
Factors affecting conference sector demand
The inadequacy of the information base
The size of the global conference industry
The value of the industry
Research findings
Summary
Review and discussion questions
Notes and references
Conference industry marketing activity
Introduction
Marketing principles
Relationship marketing and customer relationship management
Web marketing
A definition of destination
The branding of cities and other destinations
Destination marketing organizations
Conference venue marketing
The branding of hotel venues
Overseas marketing
Summary
Review and discussion questions
Notes and references
Further reading
Conference management - an organizer's perspective
Introduction
A general introduction to conference organizing
Pre-conference planning and research
Budgeting and financial management
Sourcing and selecting a venue
Negotiating with venues
Programme planning
Event marketing
Conference management and production
Event evaluation
Summary
Review and discussion questions
Notes and references
Further reading
Conference management - a venue perspective
Introduction
Client-focused product innovations
Professional inspection visits and showrounds
Yield management and 'REVPAR'
Negotiating with clients
Venue case studies
Summary
Review and discussion questions
Notes and references
Further reading
A people industry
Introduction
The importance of people skills
Education and learning, training and CPD opportunities
Careers in the conference industry
Salary levels
Career profiles
Summary
Review and discussion questions
Notes and references
Leading industry organizations
Introduction
The activities of international organizations and associations
The roles of selected national trade associations
An assessment of the conference industry's fragmentation
Summary
Review and discussion questions
Trends, issues and future developments
Introduction
Global trends and forecasts
Events and the marketing mix
Virtual versus face-to-face conferencing
Sustainable meetings
Corporate social responsibility
Accessibility not disability
Procurement
Return on investment
In conclusion
Summary
Review and discussion questions
Notes and references
Further reading
Case studies
List of conference industry trade magazines
Index