Relationship Marketing in Sports

Name: Relationship Marketing in Sports
Availability: InStock
ISBN: 9780750684958

ISBN-10: 075068495X

ISBN-13: 9780750684958

Edition: 2010

Authors: Andrï¿½ Bï¿½hler, Simon Chadwick, Gerd Nufer

List price: $64.95

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $38.48 Expiration date: 10/16/2024

365 day rental: $45.47 Expiration date: 4/19/2025

Marketplace

1 new & used from $67.08

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and…

Book details

List price: $64.95
Copyright year: 2010
Publisher: Routledge
Publication date: 10/26/2009
Binding: Paperback
Pages: 208
Size: 7.48" wide x 9.65" long x 0.47" tall
Weight: 0.946
Language: English