Skip to content

Relationship Marketing in Sports

Spend $50 to get a free DVD!

ISBN-10: 075068495X

ISBN-13: 9780750684958

Edition: 2010

Authors: Andre Buhler, Simon Chadwick, Gerd Nufer

List price: $59.95
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and…    
Customers also bought

Book details

List price: $59.95
Copyright year: 2010
Publisher: Routledge
Publication date: 10/26/2009
Binding: Paperback
Pages: 208
Size: 7.25" wide x 9.50" long x 0.50" tall
Weight: 0.880
Language: English