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Entrepreneurship and Small Business Management in the Hospitality Industry

ISBN-10: 0750684488

ISBN-13: 9780750684484

Edition: 2009

Authors: Darren Lee-Ross, Conrad Lashley

List price: $66.95
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Description:

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process: *Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur? *Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business *The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations *Growth and the future: venture capital, e-strategies, new markets and exit strategies. *Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning * Uses culturally diverse cases and examples to give a holistic view of entrepreneurship * Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises
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Book details

List price: $66.95
Copyright year: 2009
Publisher: Routledge
Publication date: 12/9/2008
Binding: Paperback
Pages: 306
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.298

Context, Theoretical Perspectives and Definitions
Indigenous and Ethnic Entrepreneurship: A Cultural Perspective
Entrepreneurs and Small Firm Ownership
Creativity and the Entrepreneurship
Innovation, Opportunity and Protection
The Feasibility Analysis
The Family Business: Who's to Bless and Who's to Blame?
Hospitality, Commercial Homes and Entrepreneurship
Preparing a Business Plan
Leadership and the Entrepreneur: "I'm Right Behind You Leading the Way"
Growth: the Harder I Work the Luckier I Get
References
Index