Entrepreneurship and Small Business Management in the Hospitality Industry

Name: Entrepreneurship and Small Business Management in the Hospitality Industry
Price: 80.36 USD
Availability: InStock
ISBN: 9780750684484

ISBN-10: 0750684488

ISBN-13: 9780750684484

Edition: 2009

Authors: Darren Lee-Ross, Conrad Lashley

List price: $82.99

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Description:

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process: *Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur? *Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business *The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations *Growth and the future:…

Book details

List price: $82.99
Copyright year: 2009
Publisher: Routledge
Publication date: 11/20/2008
Binding: Paperback
Pages: 306
Size: 7.56" wide x 9.25" long x 0.55" tall
Weight: 1.254
Language: English




Context, Theoretical Perspectives and Definitions



Indigenous and Ethnic Entrepreneurship: A Cultural Perspective



Entrepreneurs and Small Firm Ownership



Creativity and the Entrepreneurship



Innovation, Opportunity and Protection



The Feasibility Analysis



The Family Business: Who's to Bless and Who's to Blame?



Hospitality, Commercial Homes and Entrepreneurship



Preparing a Business Plan



Leadership and the Entrepreneur: "I'm Right Behind You Leading the Way"



Growth: the Harder I Work the Luckier I Get


References


Index