Entrepreneurship and Small Business Management in the Hospitality Industry
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Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process: *Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur? *Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business *The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations *Growth and the future: venture capital, e-strategies, new markets and exit strategies. *Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning * Uses culturally diverse cases and examples to give a holistic view of entrepreneurship * Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises
List price: $66.95
Copyright year: 2009
Publication date: 12/9/2008
Size: 7.50" wide x 9.25" long x 0.75" tall
|Context, Theoretical Perspectives and Definitions|
|Indigenous and Ethnic Entrepreneurship: A Cultural Perspective|
|Entrepreneurs and Small Firm Ownership|
|Creativity and the Entrepreneurship|
|Innovation, Opportunity and Protection|
|The Feasibility Analysis|
|The Family Business: Who's to Bless and Who's to Blame?|
|Hospitality, Commercial Homes and Entrepreneurship|
|Preparing a Business Plan|
|Leadership and the Entrepreneur: "I'm Right Behind You Leading the Way"|
|Growth: the Harder I Work the Luckier I Get|