Wedding Planning and Management Consultancy for Diverse Clients

ISBN-10: 0750682337

ISBN-13: 9780750682336

Edition: 2007

Authors: Maggie Daniels, Carrie Loveless

List price: $65.95
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While wedding ???planners??? are readily available, no comprehensive academic text written for the purposes of preparing future event managers and wedding consultants is available. This book is proposed to fill a gap in the events management literature. Each chapter would include: 1) an organized discussion of theory and practice, 2) a ???Management in Action??? case study; 3) a ???Research Roundtable??? text; 4) a ???Weddings around the World??? cultural discussion; and 5) worksheets, checklists and additional resources. * The first textbook on wedding consulting, with pedagogical features like introduction of theory, illustration through case studies, worksheets, checklists * Places wedding planning and management into a larger events management context * Provides practical resources and best practices for wedding consulting
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Book details

List price: $65.95
Copyright year: 2007
Publisher: Routledge
Publication date: 7/15/2011
Binding: Paperback
Pages: 528
Size: 6.75" wide x 9.75" long x 1.00" tall
Weight: 3.124
Language: English

Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy. Carrie Loveless is the CEO of Carried Away Events and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.

List of Case Studies
List of Figures
List of Tables
About the Authors
About the Photographer
Role and Scope of Wedding Consultancy
Market estimates Titles, packages and roles
The organization of the book
Weddings, Culture and Religion
Socialization for marriage
Mate selection
Pre-wedding rituals
Wedding customs
Changes in identity
History and Hegemony
What is hegemony?
Hegemony and marriage
Hegemony and weddings
A balance of power
The Mediated Construction of Weddings
Invented traditions
Celebrity weddings
Portrayal of weddings in film
Reality television
The internet
The Changing Family, Law and Politics
Female workforce dynamics
The missing male
Cohabitation and divorce
Same-sex relationships and unions
Intercultural and interfaith marriages
Weddings and Consumerism
The urge to consume
The quest for perfection
Sponsored weddings
Anti-consumptive and conservationist weddings
Tourism and Destination
Visiting friends and relatives tourism
Honeymoon travel
Destination weddings
Wedding Timelines
Research Design Coordination
Legal issues
Confirmation and details
Wrap-up and evaluation
Consultant checklist
Wedding Budgets
Wedding budget categories
Budget summaries
Consultant checklist
Determining the Vision
Vision determination
Wedding themes
Destinations and sites
Consultant checklist
Food, Beverage and the Wedding Cake
Food and beverage
The wedding cake
Consultant checklist
Wedding Attire and the Bridal Party
Bridal attire
Cultural traditions
The wedding party
Wardrobe malfunctions
Consultant checklist
The Ceremony
The celebrant
Readings and vows
Exchange of rings and special artifacts
The ceremony program
Guidelines and policies
Consultant checklist
Floral DTcor
Recipients and locations
Selecting flowers
Centerpieces and other decorative elements
Installation and removal
Consultant checklist
Movement from film to digital photography
Two primary styles of photography
Album design and trends
Consultant checklist
Music and Entertainment
Ceremony music and entertainment
Cocktail hour music and entertainment
Reception music and entertainment
Consultant checklist
Rentals and Site Layout
Tents Tables, chairs, linens and tableware
Outdoor considerations
Site layout
Consultant checklist
Stationery Elements and Etiquette
Save-the-date notices
Invitations Calligraphy
Ceremony programs
Seating stationery Menus
Personalized napkins, boxes, bags and matches
Wedding announcements
Thank-you notes
Consultant checklist
Transportation Getting started
Transportation to the ceremony venue
Transportation from the ceremony to the reception
Transportation from the reception to the final destination
Transportation costs and final
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