Pursuit of New Product Development The Business Development Process
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view…
Copyright year: 2007
Publisher: Elsevier Science & Technology Books
Publication date: 12/4/2006
Size: 7.50" wide x 10.25" long x 1.25" tall
|The business objective|
|The market opportunity|
|The business concept to the new product|
|The product and business plan|
|Justifying a program - the accounting viewpoint|
|Executing the plan|
|The prelaunch checklist|
|The product launch|
|The pursuit and product management|
|Business development records format|