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Pursuit of New Product Development The Business Development Process

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ISBN-10: 075067993X

ISBN-13: 9780750679930

Edition: 2007

Authors: Marc A. Annacchino

List price: $107.00
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Description:

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view…    
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Book details

List price: $107.00
Copyright year: 2007
Publisher: Elsevier Science & Technology Books
Publication date: 12/4/2006
Binding: Hardcover
Pages: 536
Size: 7.50" wide x 10.25" long x 1.25" tall
Weight: 2.530
Language: English

The business objective
The market opportunity
The business concept to the new product
The product and business plan
Justifying a program - the accounting viewpoint
Starting out
Executing the plan
Manufacturing development
The prelaunch checklist
The product launch
The pursuit and product management
Business development records format