Skip to content

Pursuit of New Product Development The Business Development Process

Spend $50 to get a free DVD!

ISBN-10: 075067993X

ISBN-13: 9780750679930

Edition: 2007

Authors: Marc A. Annacchino

List price: $107.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view…    
Customers also bought

Book details

List price: $107.00
Copyright year: 2007
Publisher: Elsevier Science & Technology Books
Publication date: 12/4/2006
Binding: Hardcover
Pages: 536
Size: 7.50" wide x 10.25" long x 1.25" tall
Weight: 2.530
Language: English

The business objective
The market opportunity
The business concept to the new product
The product and business plan
Justifying a program - the accounting viewpoint
Starting out
Executing the plan
Manufacturing development
The prelaunch checklist
The product launch
The pursuit and product management
Business development records format