Emotion and Reason in Consumer Behavior
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing
Copyright year: 2006
Publication date: 1/9/2006
Size: 9.25" wide x 6.25" long x 0.75" tall
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