Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
Availability: InStock
ISBN: 9780750679763

ISBN-10: 075067976X

ISBN-13: 9780750679763

Edition: 2006

Authors: Arjun Chaudhuri

List price: $83.95

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Description:

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing

Book details

List price: $83.95
Copyright year: 2006
Publisher: Routledge
Publication date: 1/9/2006
Binding: Hardcover
Pages: 182
Size: 6.42" wide x 9.17" long x 0.75" tall
Weight: 0.902
Language: English




Introduction



Emotion and Reason



Attitude Formation



Involvement



Theories of Learning



Personality and the Self



Risk



Trust and Commitment



Value