Emotion and Reason in Consumer Behavior

ISBN-10: 075067976X

ISBN-13: 9780750679763

Edition: 2006

Authors: Arjun Chaudhuri

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Description:

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing
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Book details

List price: $75.00
Copyright year: 2006
Publisher: Routledge
Publication date: 1/9/2006
Binding: Hardcover
Pages: 182
Size: 9.25" wide x 6.25" long x 0.75" tall
Weight: 0.902

Introduction
Emotion and Reason
Attitude Formation
Involvement
Theories of Learning
Personality and the Self
Risk
Trust and Commitment
Value
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