Skip to content

Emotion and Reason in Consumer Behavior

ISBN-10: 075067976X

ISBN-13: 9780750679763

Edition: 2006

Authors: Arjun Chaudhuri

List price: $77.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing
Customers also bought

Book details

List price: $77.95
Copyright year: 2006
Publisher: Routledge
Publication date: 1/9/2006
Binding: Hardcover
Pages: 182
Size: 9.25" wide x 6.25" long x 0.75" tall
Weight: 0.902
Language: English

Introduction
Emotion and Reason
Attitude Formation
Involvement
Theories of Learning
Personality and the Self
Risk
Trust and Commitment
Value