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Hotel Convention Sales, Services, and Operations

ISBN-10: 0750679026

ISBN-13: 9780750679022

Edition: 2007

Authors: Pat Golden-Romero, Pat Golden-Romero

List price: $67.95
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Description:

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful how- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes Industry Insiders planning tips and case studies direct from professionals in Convention Services departments.
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Book details

List price: $67.95
Copyright year: 2007
Publisher: Routledge
Publication date: 8/15/2011
Binding: Paperback
Pages: 330
Size: 7.25" wide x 10.25" long x 0.60" tall
Weight: 1.628
Language: English

The Convention and Meetings Industry: an overview & introduction
The Association Meetings & Convention Market
The Corporate Meetings Market
The Incentive, SMERF & other Markets
Role of Convention Bureaus & other Destination Marketing Organizations
Marketing & Advertising Strategies for each of these Markets
Convention Sales Negotiations & Contracts
Food/Beverage Function Planning
Meeting Room/Convention Planning
Onsite Event Planning Timeline
Servicing the Event
Exhibition & Trade Show Industry Overview
Industry Trends & Forecasts