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Market-Driven Thinking

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ISBN-10: 0750679018

ISBN-13: 9780750679015

Edition: 2005

Authors: Arch G. Woodside

List price: $83.95
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Book details

List price: $83.95
Copyright year: 2005
Publisher: Routledge
Publication date: 8/16/2011
Binding: Hardcover
Pages: 324
Size: 6.42" wide x 9.21" long x 0.79" tall
Weight: 1.298
Language: English

Acknowledgements
Preface
A Primer in Learning Market-Driven Thinking
Thinking, Deciding, and Acting by Executives and Customers
Case Study Research Methods for Learning How Executives and Customers Think, Decide, and Act
Mapping Contingent Thinking by B2B Marketers and Customers
Tools for Illuminating the Unconscious and Conscious Mind
Balanced and Unbalanced Unconscious-Conscious Thinking
Advancing Understanding of Customers Means-End Chains
Advancing from Subjective to Confirmatory Personal Introspection
Customer Associate-to-Vendor (Store) Retrieval Research
Customer Automatic Thinking and Store Choice
Automatic Thinking and Vendor Choices by Customers of Industrial Distributors
Case-Based Research for Learning Gestalt Thinking-Doing Processes
Applying the Long Interview Method for Comparing Executive and Customer Thinking
Holistic Case-Based Modeling of Customers Thinking-Doing Brand Experiences
Learning How Initial Behavior Affects Future Behavior
The Influences of Brand Imprinting and Short-Term Marketing Influences on Subsequent Customer Choices
Customer Variety Seeking Influence on Subsequent Brand Choice Behavior