Market-Driven Thinking

Name: Market-Driven Thinking
Availability: InStock
ISBN: 9780750679015

ISBN-10: 0750679018

ISBN-13: 9780750679015

Edition: 2005

Authors: Arch G. Woodside

List price: $89.95

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Book details

List price: $89.95
Copyright year: 2005
Publisher: Routledge
Publication date: 8/16/2011
Binding: Hardcover
Pages: 324
Size: 6.42" wide x 9.21" long x 0.79" tall
Weight: 1.298
Language: English



Acknowledgements


Preface



A Primer in Learning Market-Driven Thinking



Thinking, Deciding, and Acting by Executives and Customers



Case Study Research Methods for Learning How Executives and Customers Think, Decide, and Act



Mapping Contingent Thinking by B2B Marketers and Customers



Tools for Illuminating the Unconscious and Conscious Mind



Balanced and Unbalanced Unconscious-Conscious Thinking



Advancing Understanding of Customers Means-End Chains



Advancing from Subjective to Confirmatory Personal Introspection



Customer Associate-to-Vendor (Store) Retrieval Research



Customer Automatic Thinking and Store Choice



Automatic Thinking and Vendor Choices by Customers of Industrial Distributors



Case-Based Research for Learning Gestalt Thinking-Doing Processes



Applying the Long Interview Method for Comparing Executive and Customer Thinking



Holistic Case-Based Modeling of Customers Thinking-Doing Brand Experiences



Learning How Initial Behavior Affects Future Behavior



The Influences of Brand Imprinting and Short-Term Marketing Influences on Subsequent Customer Choices



Customer Variety Seeking Influence on Subsequent Brand Choice Behavior