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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $80.00
Copyright year: 2005
Publication date: 8/16/2011
Size: 6.00" wide x 9.00" long x 0.75" tall
|A Primer in Learning Market-Driven Thinking|
|Thinking, Deciding, and Acting by Executives and Customers|
|Case Study Research Methods for Learning How Executives and Customers Think, Decide, and Act|
|Mapping Contingent Thinking by B2B Marketers and Customers|
|Tools for Illuminating the Unconscious and Conscious Mind|
|Balanced and Unbalanced Unconscious-Conscious Thinking|
|Advancing Understanding of Customers Means-End Chains|
|Advancing from Subjective to Confirmatory Personal Introspection|
|Customer Associate-to-Vendor (Store) Retrieval Research|
|Customer Automatic Thinking and Store Choice|
|Automatic Thinking and Vendor Choices by Customers of Industrial Distributors|
|Case-Based Research for Learning Gestalt Thinking-Doing Processes|
|Applying the Long Interview Method for Comparing Executive and Customer Thinking|
|Holistic Case-Based Modeling of Customers Thinking-Doing Brand Experiences|
|Learning How Initial Behavior Affects Future Behavior|
|The Influences of Brand Imprinting and Short-Term Marketing Influences on Subsequent Customer Choices|
|Customer Variety Seeking Influence on Subsequent Brand Choice Behavior|