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Managing Innovation New Technology, New Products, and New Services in a Global Economy

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ISBN-10: 075067895X

ISBN-13: 9780750678957

Edition: 2nd 2006 (Revised)

Authors: John E. Ettlie

List price: $75.95
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Description:

* Includes new and original case studies: Gillette Sensor Razor HP Inkjet , IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Website supporting the text and also providing lecturer support material is available * Written by industry expert and established author
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Book details

List price: $75.95
Edition: 2nd
Copyright year: 2006
Publisher: Routledge
Publication date: 7/27/2011
Binding: Paperback
Pages: 528
Size: 7.50" wide x 10.50" long x 1.25" tall
Weight: 2.530
Language: English

Getting started with innovation
Technological innovation
Theories of innovation
Strategy and innovation
The innovation process unfolds
R&D Management
Economic justification and innovation
New products and new services
New processes and information technology
The context of innovating and futures
Public policy
Globalizing change
Managing future technologies