Go to Market Strategy Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

Name: Go to Market Strategy Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
Availability: InStock
ISBN: 9780750674607

ISBN-10: 0750674601

ISBN-13: 9780750674607

Edition: 2002

Authors: Lawrence Friedman

List price: $65.00

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Description:

Go-To-Market Strategy lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great success stories hinge around the creative use of new technologies.

Book details

List price: $65.00
Copyright year: 2002
Publisher: Routledge
Publication date: 6/18/2002
Binding: Hardcover
Pages: 294
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English



Foreword



Go-to-market strategy: a brief tour of the issues and opportunities


The Ten Commandments of going to market


Targeting the right markets


Aligning with your customers


Choosing the right channels and partners


Rethinking your products and value proposition


Putting it all together: the integrated multi-channel model


Getting started: the ninety-day go-to-market action plan