Innovative Marketing Communications Strategies for the Events Industry
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Description: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies. * How to effectively integrate the range of marketing tools and techniques to communicate and promote events * How organisations can use events within their communication strategies in order to improve their organisational marketing * How and why communications strategies need to be included in the overall plan for effective and successful long term planning
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $65.95
Copyright year: 2006
Publication date: 10/19/2005
Size: 10.00" wide x 7.50" long x 0.75" tall
|Integrated Marketing Communications|
|Marketing Communications Planning|
|Research and Analysis|
|Communications Objectives and Targeting|
|Event Sponsorship Programmes|
|Direct and Relationship Marketing|
|Events as Communications Tools|
|Corporate Sponsorship of Events|
|Ensuring Future Success|
|Implementation, Evaluation and Control|
|Trends and Forecasts|