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Construction Business Development Meeting New Challenges, Seeking Opportunities

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ISBN-10: 0750651091

ISBN-13: 9780750651097

Edition: 2003

Authors: Christopher N. Preece, Krisen Moodley, Paul Smith

List price: $59.95
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Addressing sales, marketing and customer service within the construction industry, this text advises the reader on how to identify problem areas, improve their service, and ensure that their clients become satisfied and loyal customers. It also provides readers with a business development plan.
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Book details

List price: $59.95
Copyright year: 2003
Publisher: Elsevier Science & Technology Books
Publication date: 9/26/2003
Binding: Paperback
Pages: 216
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 0.836
Language: English

Introduction
Strategic business development
Marketing planning-planning the way ahead
Case study of marketing in an SME in construction
Marketing of civil engineering consultancies in the United Kingdom
Customer relationship management
Customer care
Bidding and winning strategies
Public relations: business development's vital ingredient
Change in context
e-business development
knowledge management
Business development and collaborative working
The business development manager as hero!
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