Business Travel and Tourism
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Description: This text offers an overview of the growing area of business tourism. It explores a broad range of issues, from the impact of virtual reality and video-conferencing on business tourism, to the growth of business tourism in Eastern Europe and Asia.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $67.95
Copyright year: 2001
Publication date: 11/6/2001
Size: 6.50" wide x 9.50" long x 1.00" tall
|The context - Introduction|
|The historical development of business travel and tourism|
|The demand side of business travel and tourism|
|The supply side of business travel and tourism|
|The role of the destination in business travel and tourism|
|The macro environment of business travel and tourism|
|The impacts of business travel and tourism|
|The development and management of business travel and tourism - The physical infrastructure of business travel and tourism|
|The human resource infrastructure of business travel and tourism|
|Marketing the business travel and tourism product|
|The practice - The organization of business tourism events|
|Examples of good practice|
|Major interactive exercises|
|The future - Key challenges for the future of business travel and tourism|